Bumble Bee Foods Gets Involved with SAP Blockchain Technology for Seafood Traceability

Bumble Bee Foods Gets Involved With Blockchain Technology For Seafood Traceability

Everyone wants to get fresh and high-quality food, and one of the most important areas of the food industry that requires that attention is seafood. Bumble Bee Food, which offers both canned and fresh seafood, has decided to integrate a blockchain platform that will help them ensure exactly these qualities for their own seafood. The company, which is the largest shelf-stable seafood brand in North America, decided to collaborate with Germany’s SAP tech company for the support that they need through this launch.

The press release from PR Newswire reveals that the primary use of blockchain will be in the tracking of yellowfin tuna from the harvesting in the Indonesian ocean to the consumer. The demand from consumers to know that their seafood is fresh is constantly growing, and this kind of tracking information will greatly help with that.

For consumers to track their yellowfin tuna, found in the Natural Blue® by Anova® product line from Bumble bee, there will be a QR code on the product package. Upon scanning the code, instant information comes up, showing everything from the place the fish was caught to its size and the date that it was caught.

The global head and senior VP of SAP Innovative Business Solutions, Oliver Betz, stated that the implementation of the technology ensures that there’s both “transparency and traceability” for the whole supply chain. Betz notes how blockchain technology could have the potential to “revolutionize the future of food” with this kind of supply chain management, and that it could “reinforce” consumer’s faith in the brands they already use.

The chief information officer with Bumble Bee, Tony Costa, added that this support from SAP allows consumers to know the “story” of the tuna while improving the ecosystems and lives of people. With the ease of organization that blockchain technology provides, seafood companies around the world could increase their revenue by releasing this information via blockchain technology. Presently, Bumble Bee is the first food company to use SAP’s technology, but it will hopefully not be the last.

Blockchain technology continues to be a helpful way for the food industry to gain the trust of their consumers. Carrefour, a French retailer, decided to integrate the tech for their milk supply chain. With their new ledger, consumers gain information on the data and location of the milk collection and can learn about the stakeholders involved as well.

The Food and Drug Administration of the Chinese Chongqing Yuzhong District announced two months ago that they will be using blockchain tech as well. In their application, the technology will help in the monitoring of both food and drug quality, though further plans have yet to be released.

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