Cardano ‘Laser Focusing' on Delivering Value, Brand Recognition & Promotion in 2020

  • Cardano is “laser focusing” on areas where it can “really deliver value”
  • Cardano Foundation team and community expanding
  • They have initiated a “major brand reappraisal project” to increase brand recognition & Cardano promotion

2019 marked Cardano’s second anniversary that saw the Cardano Foundation team expanding and its community increasing in size and becoming more geographically and linguistically diverse.

Entering into 2020 which is expected to be another busy one, the Cardano Foundation team will continue its “geographic expansion to strengthen our collective skillset as the Foundation and as a community,” said Hinrich Pfeifer, General Secretary of the Foundation.

As Deloitte’s 2019 Global Blockchain Survey revealed 53% executives believe Blockchain Technology has become a ‘critical priority’ while a whopping 83% sees its compelling use cases. 23% of the responding executives have already initiated a blockchain deployment which points to the fact that Demand for blockchain-enabled solutions is there and will continue to grow.

Cardano just needs to work on areas where it can “really deliver value for a wide range of stakeholders,” said Manmeet Singh, Chairperson of the Cardano Foundation says they have started “laser focusing” on them.

Supporting the revolutionary technology & the entire industry

Nathan Kaiser, Chairperson of the Cardano Foundation also shared that 2019 was about getting the non-profit behind the 12th largest cryptocurrency back on track and focused on the legal affairs, taxes, and partnerships including the one with Konfidio to develop “real-life use cases ranging from supply chain and logistics, IoT to Identity Management.” The Foundation also teamed up with COTInetwork to introduce an adaPay solution.

Cardano community is seeing “incredibly strong growth,” with over a million individuals now part of it.

Cardano Foundation emphasizes that its focus isn’t only on Cardano but to support the entire industry and the revolutionary technology. As such, they are “working with other foundations, policymakers, regulators and key stakeholders in the blockchain ecosystem,” shares Tamara Haasen, Council Member of the Foundation.

The idea is to have the necessary legislative support and increased education, awareness, and collaboration to drive the adoption and meeting the demand of the future.

Towards this, Cardano has initiated a “major brand reappraisal project.” This will further help them increase their brand recognition, increase it engagement and share of voice in the media to promote Cardano.

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AnTy
AnTy
AnTy has been involved in the crypto space full-time for over two years now. Before her blockchain beginnings, she worked with the NGO, Doctor Without Borders as a fundraiser and since then exploring, reading, and creating for different industry segments.

[Alert] Use the author's self-conducted information at your own risk, do you own research, never invest more than you are willing to lose.

[Disclosure] The published news and content on BitcoinExchangeGuide should never be used or taken as financial investment advice. Understand trading cryptocurrencies is a very high-risk activity which can result in significant losses. Editorial Policy \\ Investment Disclaimer

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