Cardano, New Balance Blockchain Traced Sneakers Sign LA Clippers’ Kawhi Leonard As Brand Face


Cardano’s partnership with New Balance just got a boost given the signing of Kawhi Leonard as brand ambassador for basketball sneakers.

The LA Clippers star will working together with IOHK and New Balance to increase sales of the newly launched blockchain-oriented products, OMN1S sneakers. This project is a premier for New Balance in basketball shoes and Cardano’s entry into the retail space of blockchain deployment.

Basically, the whole idea is the creation of an ecosystem that can effectively authenticate a client’s pair of OMN1S sneakers. This is by recording its data on a public blockchain built by the IOHK to support New Balance’s and its client’s data intelligence.

Ian Fitzpatrick, New Balance’s Head of Digital Content, noted that the shoe producer aims at making its clients feel more affiliated to their brand. He added that Data records on the blockchain platform will not only ensure rightful ownership but also guarantees quality products as per the New Balance Standard.

Cardano’s Blockchain Prospects

The New Balance OMN1S sneakers are the first product to show indeed the concept of blockchain can work with existing systems for authentication. Clients who buy the New Balance sneakers will receive a ‘realchain’ card that entails the blockchain identity of their shoe. All they have to do is make a blockchain entry against the code given to register their shoes on IOHK’s New Balance designed platform. This can easily be done from the comfort of their smartphones via an App.

Charles Hoskinson, IOHK’s CEO, is hopeful that his project will be implemented by more players including Tech giants as space embraces blockchain for verifiability. The sneaker remains a huge potential given its rising stats to a current market value of $ 1 billion and the prospects in New Balance’s sneakers. OMN1S are available at Kawhi’s Fun House, this is an exclusive pop up shop by Shoe Palace and New Balance.

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