- The Emurgo has just gone ahead to announce the new partnership they have gotten into with Kenji Tamura’s, the BBQ Restaurant Tamura to help in adding the ADA payment.
- The move has been considered to be in line with the mission of the Emurgo platform, which is having a worldwide adoption of the Cardano at the same time being able to improve the fortunes for ADA investors.
Restaurant Business to Gain Exposure to Crypto
All this will be made possible as they have partnered with a very successful restaurant franchise. Thus, it will provide different uses within the community with a real-life adoption of the services. As for the restaurant, they have noted there is a promising potential of blockchain payments.
When looking at the Japan market, it is a fascinating region for the crypto coins as there is unparalleled innovation taking place. Thus, it will be an excellent opportunity for the restaurant to raise the needed awareness of the different blockchain platforms.
“I think the current issue facing cryptocurrency and blockchain today is the lack of actual use cases and utility of cryptocurrency assets in the real world. I’m glad that a prominent entertainer and businessman like Mr. Tamura recognizes the unique potential of Cardano ADA and the value it holds. In implementing the system to his restaurant business, not only is this a major contribution to the Cardano ecosystem, but it is also a great development for the cryptocurrency and blockchain industry as a whole documenting a real use case.”
More on the campaign
The Emurgo platform will also be holding a Twitter campaign where they will be choosing about 26 winners for some of their select prizes.
For the winners, they will need to promote the Cardano platform on their Twitter accounts; this will be done through the retweets. It is clear with such a campaign in place the Emurgo platform wants to drive up the awareness. As a result, this should be able to add some value to the ADA holders and be able to boost the use cases of the token.
The company has been in the industry for a long time, and during this time, it has been able to acquire the needed expertise to have the best blockchain R&D. They have also been able to get several other industry partners around the globe.
The company has had its registration since 2017 in Tokyo, and Last year, they got for Singapore; thus, the company can do an incredible job in increasing the Cardano ecosystem.
For mass adoption of the crypto-coin, it needs to be made relevant to the day to day activities. Therefore, with such a partnership in place, it will make the crypto useful in real life activities.