Cargill Implements a Blockchain System to Track Turkeys for Thanksgiving and Christmas
The largest private company in the United States, Cargill, will be implementing a new blockchain system that will allow customers to track which turkey they bought for Thanksgiving Day and Christmas holidays.
According to data provided by the National Turkey Federation, Americans will be consuming between 45 and 46 million turkeys during Thanksgiving. Nevertheless, just a few customers knew where their turkeys were farmed and how they were produced.
Cargill will change that for the upcoming break in the country. Users will be able to learn all about the farm where Turkeys come from after implementing a blockchain tracking system. Cargill is no only one of the most important companies in the US, it is also one of the nation’s largest suppliers of fresh turkeys.
With the Honeysuckle White Traceability Program, Cargill will be tracking each bird from the farm through processing to retailer. The program started on November 10 with 600,000 Honeysuckle White fresh large hens appearing in retailers such as Walmart, Kroger, Safeway and Amazon.
Cargill’s chief information officer for animal protein and salt, Debra Brauler, commented about this initiative:
“Each Honeysuckle White turkey will have an identification code, which can be entered into a website that will guide the consumer to the specific farm that raised that exact turkey. From a marketing perspective, it’s a way for consumers to feel connected to the American farmer – to those who are responsible for the food they are serving their families.”
About it, Cargill produced several TV spots that allow people to learn about this initiative.
According to Ethan Bearman, Fox Business Network commentator, Cargill’s traceability program will become a standard in the food industry in the future. He said that the average consumer in the future will have the expectation to know where the food and products they consume was produced.
One of the farmers participating in the Honeysuckle White traceability program, Sharon Albertson, said that consumers can see the work that the farmers do and how hard it is sometimes to help the birds grow and reach the homes of millions of Americans.
Moreover, Jonah Stillman, a renowned expert on Generation Z, said that companies that engage with clients and provide information about the products they sell will earn the loyalty of the consumers. Although Cargill’s plan will be implemented during the 2018 holidays, it might become a standard in the industry for the future.
Some time ago, JD.com, one of the largest e-commerce platforms in China, announced that it was working in a blockchain system that allows users to track meat products on their platform. That would help consumers be sure about the food they have on their tables and how it was produced.