Carrefour Pulls Out the Crypto Cheese, Puts Rocamadour CQL Fromage on the Blockchain


There is a popular trend of putting everything on the blockchain these days. What can you do? The blockchain is awesome for storing information, so obviously people will use it for this. Now, Carrefour, the biggest supermarket company in the French market, has decided to put cheese on the blockchain.

What cheese did Carrefour put on the blockchain? Rocamadour CQL, according to the reports. Now, the customers of the market will be able to use QR codes in order to discover the origins of the product, according to The Next Web’s Hard Fork. With the help of the blockchain, the products have information about where they were produced and about their integrity.

All the products of this line will have something called “protected designation of origin” (PDO) because they have been made in a very special place. According to the official statement, the Rocamadour cheese gets its name from the commune of Rocamadour, which got the PDO status.

The statement also affirms that the milk comes from the Alpine and Saanen dairy goats and that they are fed with special cereals from the region. It’s a very luxury product, you see, so it makes sense that people would value it even more now that it is verified and they can be sure that they were not scammed in any way.

Now, you will have access to all the information pertaining to the producers. For instance, you get to see their identities, the number of goats that they currently owned when they made the cheese and the number of works at the farm.

Putting All Food On The Blockchain

It is fair to say that putting food on the blockchain is a very global move. Several companies, from Asia to Europe and including the Americas and Africa, have started to put their products on the blockchain so far, as it seems that this is the next high standard to be followed by the companies of the food sector in order to appease their customers with the quality of their products.

At the moment, Carrefour has done it with many types of food: milk, oranges, chickens, tomato and now cheese. Several other retailers are doing the same, like the Chinese online retailer JD.com, which put chickens on the blockchain, or Auchan, a European supermarket which decided to put orange juice on the blockchain.

Carrefour currently has the plan to make at least 20% of the food offered in its stores traceable using the blockchain technology until 2020.

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