Carrefour Reports How Blockchain Technology Is Helping Boost Sales Of Meat, Milk and Fruit

The giant French retailer Carrefour has experienced a boost in sales in some of its products due to the use of blockchain technology.

As reported by Reuters, the company has been using distributed ledger technology to track meat, milk and fruit from farms to stores. The goal is to extend it to more products in the future and increase shoppers trust.

Carrefour Improves Sales Using Blockchain Technology

Blockchain technology is helping Carrefour improve its sales of goods. Blockchain technology is allowing customers to have clear information regarding the products that the company is selling, which is very positive to increase their trust in the shop.

This allows individuals to know which are genetically modified goods, which use antibiotics or if they are harvested using pesticides.

Some of the food that Carrefour included in the first batch of blockchain-tracked products include chicken, eggs, raw milk, oranges, pork and cheese. This year is going to be adding 100 more products and it will be focusing on areas that consumers want to know more about.

This is not the first company that is working with blockchain technology. There are other firms that are also using distributed ledger technology (DLT) in order to ensure that products meet strict standards in the market.

Customers at the store can scan a QR barcode with their phone and know when they were harvested, the location of cultivation, the owner of the plot and more. According to Emmanuel Delerm, Carrefour’s blockchain project manager, the products with blockchain technology were sold faster than those without.

People in China, Italy and France have been testing the blockchain system implemented by the retailer.

People are interested in knowing the origin of the products, how animals were aked care and how they treat the fruits and vegetables harvested. Nonetheless, there are some challenges ahead for this product and system to be implemented in other places around the world. Indeed, Carrefour informed that there is resistance from farmers to share too much information.

In the future, the intention is to add more products such as clothes and add more information, including how much the farmer gets out of the shelf price.