Centrality Review – Humans, Business, Blockchain & Community Network?

Centrality, found online at Centrality.ai, is a blockchain-powered ecosystem designed to support startup companies through decentralized apps. Find out how it works today in our review.

What is Centrality?

Centrality aims to allow businesses to work together using blockchain technology. With Centrality, startups can collaborate through shared acquisition of customers, data, merchants, and content.

That shared acquisition occurs across the Centrality blockchain, which hosts a number of decentralized apps called Scenes. Companies can use CENTRA tokens to purchase Scenes for their app, then leverage the power of the Centrality ecosystem to quickly scale.

The platform is being developed by a team of entrepreneurs, operations expects, design specialists, and tech specialists based in Auckland, New Zealand.

Right now, Centrality is developing a number of different decentralized apps (DApps) designed to provide a wide range of business services on blockchain technology. Those apps include Skoot, Belong, and Merge.

Here’s where the name “Centrality” comes from:

“In graph theory and network analysis, indicators of centrality identify the most important vertices within a network of decentralised points,” explains the official website. In other words, Centrality lies at the center of an ecosystem of decentralized apps.

How Does Centrality Work?

Here’s the basic process through which Centrality works:

  • Centrality creates the foundation for “Scenes”, then gets a share of the tokens in each application it powers in exchange for delivering the core technology and ecosystem
  • Various Scenes plug into Centrality; each Scene uses the CENTRA token to purchase modules for their app, thus creating connections to users, data, content, merchants, and currencies across the ecosystem
  • Scenes across different use cases work together to acquire users, data, merchants, and content; smart contracts are used to ensure different companies can trust one another
  • Each Scene is focused on creating its own business, including partnering and onboarding users; meanwhile, Centrality focuses on powering the technology and design

Essentially, Centrality creates a blockchain-based ecosystem where companies can access a wide range of valuable services – including everything from customer onboarding modules to payment processing platforms. Companies can focus on what they do best – growing their business – while Centrality continuously develops and expands their blockchain and DApp ecosystem.

Centrality’s Decentralized Apps and Scenes

Centrality has a number of decentralized apps (DApps) built on its own blockchain. The company calls these DApps “Scenes”. Centrality has completed four Scenes so far, with four additional scenes in development.


Skoot describes itself as “a travel experience marketplace”. It consists of a virtual companion designed for inbound visitors and free independent travelers. Using patented technology, Skoot helps users find interesting things to do while traveling. Skoot has partnered with New Zealand rental vehicle and camper hire companies to generate new revenue opportunities. Meanwhile, the Skoot marketplace allows traditional tourism operators to streamline their supply chains and enable a peer-to-peer marketplace for individuals to offer experience in their spare time.

You can check out Skoot, which is a standalone product, online today at SkootApp.com.


Belong is an employee engagement platform and marketplace that aims to help businesses provide rewards – or perks – for employees. It includes a non fiat currency to enable non salary based incentives. Belong also has a financial services engine for managing group and personal insurance plans, claims, and entitlements.


Merge is a smart travel app that functions as a time management system for those living in cities. You tell Merge when you want to leave, or at what time you want to arrive at your destination. Merge tells you the best time to leave using various modes of transportation – from driving to public transit to ride sharing apps.


UShare is a transport application that works across taxi services, rental vehicles, electric bikes, public transport, and more. You can view the platform online today at ushare.co.nz.

More Scenes Are Coming Soon

Scenes called “Wait Less”, “City On”, “I Am”, and “Blockhaus” are all listed as coming soon to the Centrality ecosystem. In total ,the company has 12 applications in development.

Who’s Behind Centrality?

Centrality is being developed by an Auckland, New Zealand-based team. That team includes Aaron McDonald (CEO), a 20 year tech industry veteran, along with Roger Smith (Chairman), and Jerry Yuan (Chief Operating Officer).

Centrality was founded in 2016. In October 2017, the company announced it had raised $15 million through their ICO pre-sale.

An interview on Medium described the company as “Consensys Down Under”. Outside of the Centrality ecosystem, the company has created three SingularDTV modules to date, including a payment solution called Paycheck, an accounting widget called Blockkeeper, and a decentralized exchange platform called SingularX.

Centrality Conclusion

Centrality is a New Zealand-based company building a blockchain platform as the foundation for “Scenes”. Scenes are decentralized apps created by the company. Independent businesses can access the core Centrality technology and ecosystem, then access Scenes using CENTRA tokens. Those Scenes can be used to connect to users, data, content, merchants, currencies, and more across the platform.

To learn more about Centrality, visit online today at Centrality.ai.

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