In an announcement made on April 10th, digital assets trading and custody platform Fidelity Digital Assets confirmed that Christine Sandler has joined the company as the head of Sales and Marketing. She was notably a formal employee of Coinbase.
Her LinkedIn profile describes her as:
“Transformational, strategic, and collaborative Senior Executive with a proven track record of driving revenue growth during corporate transitions and market changes. Leverages technology and infrastructure for maximum profitability. Known for building, leading, and developing top sales talent with a passion for measuring and evolving the customer experience.”
She brings with her an experience of over 20 years. Prior to her position as the Director of Institutional Sales, she was the Managing Director and the head of equity electronic sales in Barclays Investment Bank for 2 years.
There, she led the transformation of a regulatory compromised business unit. Refocused sales effort, updated disclosures, and implemented new client-directed coverage model. Achieved institutional market share growth in 18 month period. She even worked as the executive vice president of global head of sales at NYSE. She managed all facets of global transaction and data business. Grew revenue in excess of $1 billion. Implemented salesforce.com CRM system and Satmetrix query tool, transformed client experience globally NPS improvement from -47 to +15. Member of NYSE Euronext global management committee. She was selected by the CEO to deepen customer focus efforts.
“We’re excited for Christine to join our growing team. We look forward to her leadership in support of the strong interest we’re seeing from investors who are looking for a trusted provider to take an increasing role in this market,” said Tom Jessop, President of Fidelity Digital Assets.
Sandler is an advocate for women’s leadership and co-founded the Women’s Leadership Action Network and was named a Woman Worth Watching by Diversity Journal in 2014.
Fidelity Digital Assets Services, LLC, a Fidelity Investments Company, offers a full-service enterprise-grade platform for securing, trading and supporting digital assets, such as bitcoin. It combines the operational and technical capabilities of the broader Fidelity organization with dedicated bitcoin and blockchain expertise to deliver a completely new offering for institutional investors. They are one of the world’s largest and most diversified financial services providers with more than $7.3 trillion in client assets under administration.