CloudMoolah MOO ICO Review

As per recent market statistics, the credit card penetration rate within South Asian countries currently lies at a meagre 3%. While in the past, game developers used to take a long time to integrate their SDK’s onto local payment platforms. With the advent of the blockchain, it has become much easier to do the same.

CloudMoolah is an all new “blockchain platform” that provides game devs with easy integration abilities (via the use of Unity Editor). In addition to this, game developers will also gain access to more than 1 billion gamers in SE Asia and give them access to latest game titles via 500,000 retail point of sales.

More About The CloudMoolah Platform

CloudMoolah can be thought of as an all new “aggregated payment system” that combines local payment solutions (such as telecom top ups) with conventional mobile services such as:

  • Top Up cards
  • Prepaid Cards
  • E Banking Platforms.

Not only that, through the use of Moo tokens (native currency), game developers will be able to easily collect in app revenue from gamers who don't yet have access to debit/ credit card facilities.

Why Choose CloudMoolah?


Upon doing some research, we found that the team leading this project has nearly 3 decades worth of experience in the marketing/ gaming domain. In addition to this, all of the team members have been in the Asian gaming industry for quite a while, and have previously been involved in the marketing + publishing of titles such as:

  • EA SportsTM FIFA Online 2
  • World of Warcraft
  • Counter-Strike Online
  • Starcraft 2.

Market Performance:

When we had a look at the company’s past financial performance, we found that CloudMoolah has already penetrated the Asian market quite well. As per recent data, there are already more than 10 million gamers using this platform.


Unlike other similar startups that do not have market linkups, Cloud Moolah comes with an established setup that consists of exclusive partnerships within in Southeast Asia. At present, Cloud Moolah is working with Unity, the world’s largest video game development engine in Asia.

Key Features of CloudMoolah

Blockchain Based:

As is probably clear by now, the parent companies behind this project (Unity and Cloud Alliance) will explore the creation of the MOO store through the use of blockchain technology. This will not only guarantee streamlined content access, but will also bolster security and privacy.

Developer Oriented:

All of the game listings will be done in a simple, user friendly manner so as to help developers increase their overall revenue. Also, there will be no issues of chargebacks or cancellations incurred when using the MOO store.


Another key aspect of the MOO Store is its use of a “multi-lingual” system that helps meet the needs of local SE Asian communities in a much more effective manner.

Self Marketed:

When using this system, Gamers have the opportunity to provide financial support to “gaming projects that they love and see potential with”.

Loyalty + Incentive Programs:

All gamers using the Cloud Moolah network will be eligible to earn in game currencies. The more time one spends playing games, the more revenue one can earn.

CloudMoolah MOO ICO Token Details

In all, there will be a total of 500 million Moo tokens that will be created. Out of this number, only 300 million coins will be made available to participants during the Token sale period.

As per the official company whitepaper, the CloudMoolah Foundation aims to raise a minimum of $10 Million, an a maximum of $30 Million via its crowdsale.

In terms of the pricing of each token, we can see that 1 Moo coin will be available for $0.30 USD. It is also important to note that a minimum of 500 tokens need to be bought in order to to qualify for ICO participation.

There will be a presale, but only invited members will be eligible to participate in it. The private sale is currently underway, and will end on the 28th of February, 2018. The main ICO is scheduled to commence on the 1st of March 2018 and go on till the 31st of March 2018.

Who Is Behind The CloudMoolah MOO Project?

As per the details we have sourced from the internet, Jonathan Sze serves as the company's Co-Founder and COO. He has been in the gaming industry for over a decade, and was the person behind the creation of the EA Sports Fifa core online module. In addition to all this, he has also launched Southeast Asia’s first local online game called A3.

Similarly, Roland Ong is the Chairman and Co-Founder of Cloud Moolah. As per his professional LinkedIn bio, Roland describes himself as a ”serial entrepreneur with more than 20 years' experience in the video game industry.” In the past, he has been associated with high profile ventures such as:

  • CTO of Singapore's first internet company Limited
  • Co-Chairman and CEO of C9
  • Founder of IAHGames

Lastly, Benjamin Cher is the CFO of the company. His previous work experience includes having worked at Temasek and Credit Suisse investment. From an educational standpoint we can see that Benjamin is an alumni of Stanford University.

For any other queries, clarifications, users have been asked to get in touch with company officials via the use of the message portal on the homescreen, or via email ([email protected]).

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