The California-based music festival Coachella seems to have attracted the attention of attendees with a blockchain-based currency called Coachella Coin.
At the event were present Justin Biever and Ariana Grande, among many other recognized figures.
A New Way To Play At Coachella
The music festival had its own blockchain-based game called Coachella Coin that connected users with the Coachella app. This application allowed users to play a game in which they had to perform certain activities and move to different locations. After these goals were achieved, users received coins as a gift. These coins could later be exchanged for modest prizes.
According to Breaker, users would receive coins every single time they reached a specific location in the festival. If the user also makes some purchases in this location, they would receive 15 coins rather than just 5 coins.
At the same time, the Coachella website explained that users were going to be receiving permanent blockchain collectibles from the partner Fanaply after the festival. These collectibles related to the Coachella App could be based on the Ethereum blockchain.
That means that these collectibles could be tokens such as ERC-20 or ERC-721s. These tokens could also have monetary value if there is a platform that allows them to trade these collectibles. Although the users were encouraged to visit different places such as AmEx lounge, they also had to visit art installations, participate in talks and more.
It is worth mentioning that this game is a good way to attract people and teach them about blockchain technology and how it works. At least, they would know a little bit more than before what these collectibles are. Nonetheless, participants have been engaging with major credit card companies, which is not the main goal behind Bitcoin (BTC) and digital currencies.
The prizes were also not as exciting as expected. Indeed, most of them were iron-on patches, sticker packs and free rides to the Ferris wheel that was already for free for those who had an American Express Card.
This is not the first time that there is a massive event that allows users to interact with collectibles on the blockchain. Major League Baseball’s (MLB) team Angeles Dodgers announced that they were giving away digital colectibles. This became the first crypto giveaway in professional sports.