Codemojo, found online at Codemojo.io, has created a rewards platform that promises to improve the loyalty program experience for customers and merchants. Here’s our review.
What Is Codemojo’s Rewards Mojo?
Codemojo’s Rewards Mojo platform is a loyalty program built on blockchain technology. The platform promises to provide real-time low latency rewards through a fulfillment network.
With Rewards Mojo, real world rewards (redeemable at merchants in-person) are triggered on completing a milestone within touchpoints – say, through apps, websites, or Wi-Fi hotspots.
In the Codemojo rewards network, the company’s brand partners can advertise rewards to users. Customers can browse the network and see exclusive offers, freebies, discounts, and cashbacks. Brands get access to qualified leads, while customers can save money while shopping at their favorite businesses.
Codemojo has an existing loyalty program in place. With their new project, they’re migrating that loyalty platform to blockchain technovlogy. Today, Codemojo has 20 million users across 100+ apps, along with 10,000+ brand partners. Rewards Mojo is one of six core enterprise products offered by the Bangalore-based developer.
How Does Rewards Mojo Work?
Here’s the basic idea of how Rewards Mojo works:
- Brands sign up for the platform and access a network of 20 million users across 100+ apps
- Users complete a certain milestone – say, they log on to a Wi-Fi network, install an app, or walk into a store
- The user receives an in-app popup with five offers; they can pick one offer from the 5 listed offers available
- The user receives the offer code via email or SMS
- The user visits the brand and takes advantage of the offer
Users can access a network of real-world rewards, redeemable at stores of partner merchants. These rewards are triggered by reaching certain milestones – which could be a touchpoint in an app or website, for example, or logging onto a Wi-Fi hotspot.
Codemojo Rewards Mojo Benefits
Codemojo aims to provide benefits to brands, publishers, and users – the three main parties in the loyalty program ecosystem. Benefits include all of the following:
Brands can sign up for the Codemojo loyalty program as Brand Partners. Brands can advertise rewards through the platform, including exclusive offers, freebies, discounts, and cashback offers. Brands get access to qualified leads and reap benefits 10 times higher than that of a normal CPC:
- Get promotional access across 25 million digital users
- Enjoy better attention from users
- Implement cost-effective marketing campaigns, “as brands tend to spend only one-tenth of what they spend for mainstream advertising”, explains the official website
Publishers can enhance their potential customer centric curves like customer engagement and retention, boosting their revenue:
- Rewards network improves in-app engagement and reduces bounce rates for websites
- Allows publishers to create a secondary revenue stream outside of conventional ad networks
Users gain access to exclusive offers for businesses they’re interested in:
- Instant access to rewards “boosts user excitement by 31% and user attention by 40%”
- Rewards improve “Challenging and motivational spirit by 73%”
- Rewards are curated based on the user’s interests over time
Codemojo has six different products listed on the official website, including all of the following:
Rewards Mojo is the rewards network we’ve been talking about in this review. It’s the blockchain-based rewards network where brand partners can advertise rewards to users on their mobile devices, while app developers and publishers can access a secondary revenue stream.
Loyalty Mojo prevents customer leakage with a closed loop loyalty program. It also encourages customers to come back using loyalty points.
The Codemojo gamification platform helps to improve website engagement by giving users points in exchange for visiting a website or accessing an app.
Referral Mojo allows businesses to run an efficient and seamless referral program to augment marketing efforts across multiple platforms. It’s a user referral platform for websites and mobile apps.
Wallet Mojo is a private, white-labeled, closed loop rewards wallet. It’s a transaction level ledger that lets users track and manage transactions, points, and activities.
D-Rewards is cloud-based customer relationship management (CRM) software that offers loyalty and promotions systems. It’s available in the form of an app for merchants and for consumers. Merchants can engage their customers with D-Rewards to send them exclusive offers and discounts.
Who’s Behind Codemojo?
Codemojo is headquartered in Bangalore, India. The company also seems to have an office in Chennai.
The company was founded in 2014.
In addition to developing the rewards network, the company also offers referral and gamification systems for enterprise users, a wallet available for white-labeling, and other products and services.
Codemojo is an Indian developer that’s been specializing in blockchain technology, CRM software, and loyalty program solutions since 2014. With their Rewards Mojo platform, the company aims to create a blockchain-based interface that allows publishers, merchants, and users to connect with one another.
To learn more about Codemojo, Rewards Mojo, and other products offered by the company, visit online today at Codemojo.io.