CoinTraffic is an advertising network for the cryptocurrency community that specializes in placing ads across its network of crypto-specific websites. CoinTraffic both runs advertising campaigns for clients and provides advertising traffic revenue shares to the owners of the websites on which its ads appear.
What Is Coin Traffic?
CoinTraffic describes itself as “a Bitcoin advertising network” that provides help in linking site publishers with advertisers. The goal is to make it easier to get better results from online advertising.
Founded in 2016, the company claims to have delivered over 1.8 billion impressions relevant to its clients and completed over 600 advertising campaigns since that time. CoinTraffic has a network of over 300 Bitcoin-related websites in its advertising network.
The CoinTraffic site itself doesn't contain much in the information department when it comes to who owns and operates this company, where it's located, or how to contact them besides through email.
The company's blog mentions at least two people by name – Serge and Max – as co-owners; the site's registration information links to a Sergei Verbitski from Estonia as the registrant, making it likely that “Serge” and Verbitski are the same person and that the site's leadership is headquartered in Estonia.
Serge's blog post, which is obviously written by a non-native English speaker, reinforces this.
Coin Traffic Product
CoinTraffic offers two distinct services through its advertising network: the ability for advertisers to run their own ads, and the ability for site publishers to join the network and earn revenue based on hosting these ads.
Joining the network as a site publisher requires owning a site that hosts Bitcoin-related content and has at least 10,000 unique visitors a month. A network site also must have no content that is adult in nature or is otherwise illegal. Becoming an advertiser is as simple as signing up and creating an advertising campaign.
Coin Traffic Opportunity
The opportunities that CoinTraffic provides depends on whether you are an advertiser or a publisher. Advertisers gain access to the 300+ sites in the company's network to run their ads; publishers get the opportunity to earn money from running these ads.
Unfortunately, there's little in the way of concrete information as to how much ad campaigns cost, as CoinTraffic has temporarily halted the creation of new campaigns; the site says that this is due to overwhelming demand.
Likewise, there's no available information on how much you can earn by becoming a network member and running ads on your website.
Coin Traffic Verdict
Lack of information makes it difficult to evaluate CoinTraffic as far as whether it's a good choice for anyone looking to run ads or host them.
Price ranges are not available, which makes it impossible to tell the cost-effectiveness of the different types of ad campaigns that CoinTraffic offers.
Also, there's no list of the sites already in the company's advertising network, so there's no way to examine these sites to assess their quality and whether or not they'll be appropriate sites for your own ad campaigns if you have a Bitcoin-related opportunity you're looking to market.
There are only four of five sites mentioned on the CoinTraffic web page that the company claims to be affiliated with their network. Some of these names are fairly high-profile cryptocurrency sites, but there doesn't seem to be any way to verify that these sites truly are members of the CoinTraffic network.
This is yet another problem in trying to evaluate just how valuable it is to join CoinTraffic as either an advertiser or a site publisher.
There's also the lack of any concrete information about the company. Just simply mentioning one or two first names of the people working for CoinTraffic really isn't enough, as legitimate companies should be much more transparent about the identities of its founders and their place of business.
It shouldn't be necessary to hunt through a site's registration to find a full name and address.
In the end, there's simply not enough information on CoinTraffic to justify us recommending it as an advertising revenue platform.
This is frustrating because this lack of information could otherwise turn away individuals who could have used CoinTraffic to either boost their own advertising campaigns or to generate profit for themselves through hosting banner ads on their own websites.
We do recommend keeping an eye on CoinTraffic to see if it opens itself up to new ad campaigns in the future. This may make it easier to evaluate its worth on its own at some later date.