Coinbase has registered an important growth during the current year, even when the market has been down and in a bear trend since the beginning of the year. Coinbase is one of the most recognized crypto platforms and it offers easy-to-use services for both newcomers and more experienced users.
During the bull run experienced by the market during 2017, new exchanges and platforms entered the market offering new products and services. A large number of new exchanges were launched and different trading pairs were added. However, Coinbase did not add a large number of new coins during the same period of time. This is why several users preferred to trade on different platforms rather than using Coinbase.
However, during the last few months, the company has more than doubled its crypto lineup. Until August, the company offered users the possibility to purchase or sell Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Bitcoin Cash (BCH).
Since that moment, Coinbase added new virtual currencies such as Ethereum Classic (ETC), 0x (ZRX), USD Coin (USDC), Basic Attention Token (BAT) and Zcash (ZEC).
The company informed back in July that it was exploring the addition of several new assets. Three of them were already added (ZEC, BAT, ZRX) and two more could be added soon: Cardano (ADA) and Stellar (XLM).
At that time, the company explained:
“We are exploring the addition of several new assets, and will be working with local banks and regulators to add them in as many jurisdictions as possible.”
Furthermore, Coinbase announced in September that they had a new asset listing process that aims at enhancing and speeding up the process of adding new assets to its platform.
Coinbase has also been in contact with regulators in the United States. At the same time, the company has also suggested that it could add new cryptocurrencies considered securities. Moreover, the company decided to purchase Keystone Capital, Venovate Marketplace and Digital Wealth with the intention of providing the company with the necessary licenses to operate as a broker dealer.
The company is trying to offer better products for users all over the world. In July, for example, they launched crypto gift cards that could be used for users to spend their virtual currencies in malls and shopping centres in different countries such as Spain, Italy, France, the Netherlands, the United Kingdom and Australia.
Coinbase also launched new cryptocurrency-boundless and discovery tools to that were built to help newbies explore cryptocurrencies and other assets.
In the future, new assets could be added to Coinbase and other services could be launched to the market in order to remain a competitive company.