Coinbase is for Everyone, Coinbase Pro is for Experts Says CEO Brian Armstrong
The evolution of blockchain technology is picking up the pace, and more people are joining the crypto space than ever before. However, according to estimates, even now in 2018 — only a small percentage of people around the world actually own crypto. There are many who have never even heard about the blockchain and crypto, and who know nothing about the blockchain-based web.
It is a priority to attract them, but in order for them to actually become interested in these technologies, the ecosystem needs to become safer, more compliant, and easier to use. This is the way to ensure the crypto future.
However, it is also noteworthy that the crypto world is seeing a lot of acceleration in terms of innovation. The crypto space is expanding rapidly, and in every direction, Due to lower prices, many are comparing the current situation to the one from years ago, but things are not quite the same.
A few years back, Bitcoin was the only major crypto, while today, there are thousands of them. All the time, new startups appear and deliver a new coin or token with them. There are already numerous categories of coins and tokens, including utility tokens, collectibles, asset tokens, decentralized financial instruments, derivatives, prediction markets, and more.
While it is necessary to bring all of these digital assets to investors, it is also necessary to keep things simple for newcomers. Popular crypto exchange Coinbase has dealt with this situation by creating two separate parts of the exchange — Coinbase, and Coinbase Pro.
What is the difference?
Coinbase is a user-friendly platform that allows consumers to quickly and easily buy, sell, and manage their coins. It is the company's main app, and it can be used on Android and iOS devices alike. While the interface is already easy to understand, the exchange is constantly improving, and one of its current goals is to improve quality and bring forth educational content.
This is the place that newcomers are expected to come to. There are not too many coins offered at this time, although Coinbase is working on listing more. However, the low number of coins makes things simpler for new investors, helps them focus more easily, and understand how crypto trading works.
Coinbase Pro, as the name suggests, is the place that is prepared for professional crypto traders. This is the part of Coinbase that offers a wider variety of assets, more features and possibilities, and alike. The interface includes a number of tools such as depth charts, candlestick charts, market data feeds, and more.
It is an environment where more advanced features arrive, and where experts can find assets that newcomers do not yet understand. While all assets on the exchange's products are subject to their digital asset framework, there are some of them that can be found within Coinbase Pro, that are more appropriate for experts due to less volume or high volatility.
In other words, Coinbase is trying to protect new investors from making a move they might regret. The exchange has, so far, been satisfied with the decision to separate these two options. That way, every trader can find what they need with ease.
As mentioned, the exchange does have plans to include a broader range of digital assets and expand the options even for newcomers. They will also introduce new tools, reviews, ratings and more, all for the purpose of helping its users make the best possible decision.