Collaboration Between Brimhall Foods and Surge Holdings Will Put Snack Foods on the Blockchain
- Brimhall Foods will be tracking their snack foods on a blockchain ledger.
- Surge Holdings is a blockchain-based company that provides services to retail companies for seamless distribution around the world.
Brimhall Foods is a snack food company, based in the United States, bringing consumers foods like cheese popcorn, hot pork rinds, and hot fries. Now, they have partnered with retail supply chain company Surge Holdings to bring their snack foods to the blockchain in a new ordering system, based on reports from June 27th.
With this new partnership, SurgePays provides their blockchain network as a virtual distribution hub to BRIM, giving them access to tens of thousands of stores. The CEO of Surge Holdings, Brian Cox, commented that there will be 15 products initially integrated into the SurgePays blockchain network. Furthermore, Cox commented that the in-network convenience stores, corner markets, and bodegas are able to order and replenish their stock of the snack foods.
Terry Brimhall, the president of Brimhall Foods Company, said that the new partnership makes it possible for Brimhall to be included in “ten of thousands of additional retail locations.” However, the company does not have to use any of its own resources, including the sales team and distribution network, to make these ideas into a reality.
Surge Holdings provides retailers with the opportunity to use its blockchain network for ordering products from the companies that are partnered with them. Essentially, it distributes products that are logged on their network already, making it easy for retailers to have access to products around the world, and for companies to offer their products to a wider audience.
As blockchain technology becomes more popular, there are many retailers already using it to make their distribution networks bigger. Cointelegraph recently reported on a partnership between VeChain and Walmart China, allowing the latte to use blockchain technology as a ledger for their fruits, vegetables, and other produce.
A press release from VeChain explained the breakdown for their traceable food products with different retailers. It said that the new system for Walmart China “will see traceable fresh meat account for 50% of the total sales of packaged fresh meat, traceable vegetables will account for 40% of the total sales of packaged vegetables, traceable seafood will account for 12.5% of the total sales of seafood by the end of 2020.”