Content Neutrality Network: Using Blockchain to Revolutionize the Content Industry

The rapid growth of the content industry has led to some challenges in the market. One of these challenges includes the high flow of low-quality content to users. This low content is often characterized by vulgar, sexual and violent language that is deliberately added by content writers for the articles to be more eye-catching. Another challenge faced by content writers is the high cost of copyright conflicts and thus are not always willing to sue those who plagiarize their content.

The fierce market competition means that high-quality content is not able to circulate seamlessly as content communities are not willing to share this content. Further, users who want to read content online are bombarded with advertisements and only the creators of the ads gain from the revenue generated.

Content Neutrality Network (CNN) is an innovative content ecosystem based on the blockchain technology. It aims to break existing barriers between content communities, revolutionizes revenue share and decentralizes user acquisition and incentive programs. It also creates more efficient, open and trustworthy content platforms.

The first application of CNN will be on NewsDog that is the number one content provider in India. NewsDog has more than 40 million users, 15,000 webMedia partners, and other media partners. It supports 10 languages with a GP rating of 4.4 averaged from 200,000 rankings. It is ranked as the best among the existing Indian content APPs. The platform will be fully compliant with CNN mechanism and models.

content neutrality network homepage

Features Of The System

ZhangRank Reputation System

CNN will use ZhangRank a reputation system that makes the CNN ecosystem more fair and trustworthy. The reputation system calculates the contribution of each node by use of sequential interaction between readers and writers. The system also rewards early users, which allows for the faster growth of the CNN ecosystem.

Content Production

The system has a content production mechanism that utilizes a distributed ledger. The system will be able to detect fake content and users will be able to vote on the best content.

Content Circulation Mechanism

The CNN ecosystem is built upon the copyright verification mechanism from blockchain and the unique content circulation mechanism that implements a decentralized repost incentive model to facilitate the spontaneous circulation of high-quality content. The mechanism also prevents the flood of low-quality articles.

Contribution Based Revenue Share

One of the goals of the CNN Protocol is to ensure all the participants are properly rewarded. The ecosystem has come up with a revenue share model referred to as Contribution Based Revenue Share (CBRS). The model allows all the community participants to be rewarded in line with their contributions.

Decentralized Incentive Model

The CNN protocol shortens the period of reward winning and defines more diversified incentive scenarios by introducing the CNN token gifts upon the foundation of the decentralized incentive model. The model will help stimulate users’ passion allowing them to be part of the incentive program.

Benefits Of CNN

Open: The copywriting verification that is embedded in blockchain technology allows CNN to break content barriers and makes the system more accessible and open.

Fair: The use of smart contract allows for all the participants of the platform to be rewarded.

Trustworthy: The platform uses a distributed reputation mechanism with ZhangRank that helps to build trust without the need for third parties.

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