Basic Attention Token (BAT) continues to expand in a very competitive virtual currency market. The digital currency has experienced a price increase of 18.06% in the last 24 hours, the best performing digital asset in the market after Monacoin. Could BAT keep growing and reach new highs?

Basic Attention Token Expands In The Market

Basic Attention Token has been developed in order to solve some of the advertising issues that the industry is currently experiencing. BAT has been performing very well over the last few weeks, attracting a lot of attention from investor and BAT supporters.

BAT has reached $0.45, the highest price since May 2018. If it surpasses $0.5, it will reach the same value as it had in January 2018, when it was traded close to its all-time high of $0.86 according to CoinMarketCap.

The digital currency was created by Brendan Eich, the founder of Mozilla and the creator of JavaScript. The BAT token is based on the Ethereum network and it aims at addressing fraud and opaqueness in digital advertising.

BAT has reached its bottom in February 2019. In this case, it behaved in a different way compared to Bitcoin and other digital currencies that bottomed in December 2018. Since that moment, the cryptocurrency grew over 330%.

In terms of BTC, BAT has reached its highest value since it was launched. At the time of writing, each BAT can be purchased for 0.00008642 BTC. Measured against Ethereum (ETH), BAT has reached a new all-time high of 0.00268334 ETH.

Brave, the web browser that is based on blockchain technology and that uses the BAT digital asset as the base currency, has integrated its code with a wallet that allows users to reward creators and receive rewards for their interactions.

Almost a month ago, Brave signed a partnership with Tap Network to allow BAT users to redeem their tokens for rewards on over 250,000 brands around the world, including Uber, Apple and Starbucks. Additionally, BAT has been added to Circle Invest a few months ago, allowing it to gain even more exposure to investors.

Currently, each BAT can be purchased for $0.4648 and it has a market capitalization of $581 million.