Decentralized Digital Advertising (DAD) is a platform that operates on the blockchain and that provides users with decentralized advertising opportunities. Based upon its rate of growth and the qualities that it offers, it may be well on its way to reshape the advertising industry. The platform has been at work since 2013 and it aims to not only meet the needs of its users, but to change digital advertising.
Decentralized Advertising Blockchain Features
DAD advertising provides users with various features, which are as follows:
Democratic Supervision Mechanism
DAD features a democratic supervision mechanism, which may be able to wholly eliminate digital advertising, if not to significantly reduce it. Under the traditional model, millions of advertising points and content are analyzed and calculated with the use of big data and artificial intelligence. On the other hand, the DAD blockchain process works differently. With DAD, D-ad allows users to regain their power through voting opportunities. Users will be able to vote for advertisements, which may work to eliminate the false and offensive ads out of the D-chain.
Track Transparency On The Advertising Chain
DAD may be able to provide users with a mode to tack full transparency through the advertising chain. Under the traditional mode, the traffic-source provider and third-party tools work to provide users with evidence of advertising performance. Unlike this traditional method, DAD allows the users to receive the data and to review it on the blockchain at any time.
Smart Contracts For Real Performance
DAD also gives users the opportunity to use smart contracts. The traditional model works by way of quotes or bid for traffic and advertisers confirm the price and develops the campaign, at which they are then responsible for the rate of return. Additionally, most disputes arise with the traffic party and there are very few ways to resolve them.
Differently, the DAD blockchain enables advertisers to opt for spaces and models and to sign contracts using the smart contract approach. Bidding rules, pricing, and processes are recorded and disputed and corresponding fees are automatically issued for media traffic platforms based on the smart contact.
Finally, the platform has a token economics system. The DAD system allows for most advertising costs to be paid by the media, while the rest is directly distributed to users. Users are able to automatically gain their own profits as advertisements are watched.
Decentralized Advertising Blockchain Conclusion
Those who are interested in DAD will be able to access it through high-quality investment institutions such as ONT, NEO, and Danhua Capital.