Cryptocurrency is currently experiencing mainstream consumer adoption. Dubai has recently announced the launch of a state-backed cryptocurrency, Wall Street is contemplating commencing crypto trading, and McDonald's Thailand has announced a partnership with blockchain-based payment channel OmiseGo.
One of the biggest moves toward widespread consumer adoption of cryptocurrency, however, is a new cryptocurrency television ad spotted by a Twitter user aboard a United Airlines Flight. The advertising for Dash, one of the most promising new crypto payment solutions to hit the blockchain ecosystem, was reportedly aired on the Airline’s TV.
United Airlines currently partners with DirecTV for their television media solutions. As DirecTV is a major player in the television media industry it’s possible that this initial foray into the television advertising world by Dash could be followed by a nationwide television campaign across the United States. The implications of the Dash TV ad could inject cryptocurrency directly into the zeitgeist of the world at large.
Dash has recently made the marketing for their television campaign on the Dash Treasury, which details their advertising proposal concept as well as a renewal request that outlines the primary objectives of the campaign. Whether you're in the advertising industry or not, the brief is definitely worth taking a look at.
What Is Dash?
Dash is a highly popular platform in the crypto market that is slowly beginning to drift into mainstream awareness. The three biggest cryptocurrencies- Bitcoin, Ether, and Litecoin– currently dominate the market, but there are many other cryptocurrencies that boast billion-dollar market caps.
Dash is one such cryptocurrency. Functioning as a decentralized peer-to-peer electronic currency, the Dash crypto is intended to be used in a similar manner to liquid cash. The biggest difference between Dash and other cryptocurrencies such as Bitcoin is the enhanced security and privacy it offers, improved liquidity, faster transactions, and minimal transaction fees.
The Dash platform was founded in January 2014 by Evan Duffield, and at launch was originally called XCoin. At a later date, it rebranded to DarkCoin, and in March 2015 rebranded to Dash.
Now the television advertising line has been crossed, it’s likely that other cryptocurrencies will follow suit, attempting to garner accelerated mainstream adoption through the highly effective medium.