In a recent press release, Dash claimed that it was the most used crypto in Venezuela right now. According to the company, the use of Dash in the country is far greater than the combination of all the other tokens combined. While this information was not confirmed by hard data, the claims are certainly believable.
At the moment, there are more than 500 Venezuelan retailers offering the opportunity for their clients to pay using Dash. This includes companies like Subway, a real estate firm called Remax, and some franchises like Susy’s Cookies and Juanchis Burger.
The Importance Of Marketing For Dash
When looked at via a global perspective, Dash is not so big as in Venezuela, but it is still very relevant. It is the 14th largest crypto in the market when you consider the market cap. The crypto has gotten to this position by extensive use of marketing via radio commercials, billboards, internet ads, etc, and conferences and meetups.
Dash In Venezuela
The company has devised a broad merchant network on Venezuela. According to data released by the company, 10,000 people are using Dash not only as a way to invest, as most people use Bitcoin, for instance, but as a way to purchase goods and services. Basically, Dash is cash. No other crypto has reached this level in Venezuela.
Venezuela’s high inflation has created a need for a currency that has some stability and Dash has been the answer that many people have decided on. In fact, if the data is actually right, it looks like Dash will be even more used than Petro, the crypto launched by the Venezuelan government during the beginning of the year.