Over the years the global advertising sector has been on a constant transition to meet the needs of the growing demand. As a result, the industry has faced several innovations some of which have been a total failure. Therefore, it is critical to come up with better for a decentralized operational structure to match rapid growth of the industry.
DATx comes as an answer to such problems.
DATx is a decentralized blockchain platform whose primary focus is to offer the global advertising sector, a unified advertising ecosystem using artificial intelligence. The platform is a collaboration between famous Singapore based Cosima Foundation and the leading blockchain and advertising platforms providers QTUM and AVAZU respectively.
By coming up with well-set standards of operations, the platform is set to help stakeholders in the currently uneven advertising sector gain access to parallel competitive edges.
What Do I Stand to Benefit From DATx?
Through the use of smart contract- enabled platform, DATx promises to offer its users the much-needed security and privacy in all their transactions. By this, no other party can gain access to your transaction details without your consent, thus protecting you from scammers and malicious theft. Therefore users can conduct their businesses in the advertising market with confidence.
Additionally, when using this platform, the opt-in and closed-loop feature helps you to decide which adverts you receive on your device and which ones you don’t prefer. Through this, advertising messages are more prone to reach the right audiences hence better responses.
When your target audience receives ads that fit their needs, there are higher chances of a positive response, which increases your success rates. The closed-loop feature helps to ensure that the communication you have with your target market remains within the circle with no chances if leakage. That way, your competitors have little information about your activities.
Furthermore, the platform promises to incorporate the use of user incentives by the use of the DATx tokens, as a way to improve loyalty among users, publishers, and advertising platforms. Through this, strong relationships emerge, which in turn gets rid of the negative perceptions between these three primary stakeholders in the advertising sector. The main idea behind this is the inclusion of data inputs in the machine learning algorithms.
On the advertising platform, advertisers can participate in decision-making processes such as offering viewpoints on improvement advertising strategies and check the level of performance on all deliveries.
On the other hand, publishers gain access to advertising identities and monitor their overall performance. All this is achievable through the use of the decentralized blockchain system that records all delivery analysis reports.
Through this, the platform ensures the aspect of transparency is given the priority it deserves, thus giving the creative advertising agencies and advertising platforms equal opportunities to yield better results.
Why Should I Join DATx?
The developers of the DATx platform claims to deliver on the collection of user behavior information to give advertising resources the details they need to come up with customized messages fit the current market. If this is true, then you as an advertising agency can come up with tailor-made ads with better ideas for various advertising platforms, hence optimizing on ad performance.
Furthermore, if the claims are valid, then investors are bound to benefit from high levels of Return On Investment (ROI) and marketplace efficiency, with the use of the above mentioned user-friendly features. With a fraud-free advertisement atmosphere, the entire advertising ecosystem is ready for a radical makeover.
By joining the DATx platform, users gain access to a community of like-minded individuals. You can share ideas and improve on your areas of weakness. Who knows? You might as well land long-term partnerships you couldn’t have thought of outside the ecosystem.
Why Should I Not Join Datx?
So far, the DATx platform, which is still on its pre-sale stage promises a lot of benefits to advertising stakeholders. However, just like other similar platforms, we cannot be sure of the legibility of these claims until they come to pass. But then if the list of benefits triggers your attention, there is nothing to prevent you from investing. After all, the platform is currently experiencing massive support from various renowned investors.
However, if you are from the US, China, and any other country with advertising token-sale policy restrictions, then this is not the platform for you.
DATx is a foundation of the Singaporean Cosima Foundation in collaboration with the famous advertising platform AVAZU and established blockchain providers QTUM. The platform is a development of a dedicated team of engineers, architects and product managers with several years of experience in the advertising market.
Through the use of the DATx platform, the developers promise to offer members a safe ecosystem for ad resources and user data analysis for ad optimization.