DC Comics Launches Batman-Themed NFT’s; Warns Developers from Copying its Characters

  • Comic publisher DC Comics plans to launch a line of non-fungible tokens (NFTs), report states.
  • Developers and freelancers are warned against creating NFTs resembling DC Comics characters or projects.

According to reports arising last week, comic book publisher DC Comics is trying out the NFT marketplace, with a plan to launch their own line of unique NFTs. In a story first reported by Gizmodo, DC Comics is “exploring opportunities in the NFT marketplace” in a bid to combat freelancers and NFT developers using their intellectual property images such as Batman and Wonder Woman to sell their NFTs.

On March 11, DC Comics announced a partnership with Veve App, which creates digital NFTs, to launch its “Black and White statues of Batman” NFTs. The “Series 4” Batman collection comprises 4 different schemes each color scheme has a limited number of digital copies, increasing the rarity and value.

NFTs hype has grown exponentially in the past few weeks as sports teams, musicians, and players create their own tokens for sale. These assets are essentially digital certificates representing art, music, videos, or creative pieces, with the data stored using a unique token on a blockchain like Ethereum.

While the Batman NFT projects have launched, the letter did not timeline when DC Comics releases its batch of NFT tokens of other characters. The company is yet to respond to any questions on their NFT launch at the time of writing.

The news seems to collide with the recent sale of a “Wonder Woman-themed NFT” that fetched $1.85 million last week. The letter warns any developer and freelancer from issuing NFTs that bear any likeness to any DC Comic character. This probably due to DC not getting any share of the proceeds despite Wonder Woman's creator.

The leaked letter states the company is “examining the complexities of the NFT marketplace” with a plan to stop unauthorized sales of NFTs bearing DC Comics characters. The company detests any sale of NFTs with DC characters from freelancers and employees as well. The letter states,

“Please note that the offering for sale of any digital images featuring DC’s intellectual property with or without NFTs, whether rendered for DC’s publications or rendered outside the scope of one’s contractual engagement with DC, is not permitted.”

“If you are approached by anyone interested in including any of your DC art in an NFT program, please let Lawrence Ganem, DC’s VP, Talent Services know.”

The trail of NFTs in sports can be traced back to the NBA’s Top Shot platform, which has sold thousands of NFTs, and recently NFL superstar running back Rob Gronkowski also launched his NFTs representing his four super bowl wins.

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