The decentralized finance-focused platform, 0x, announced on Twitter the launch of Matcha, a Decentralized Exchange (DEX) aggregating platform. The live platform of Matcha is expected to officially launch this quarter with no specific date stated. The platform will improve the efficiency of trading on DEX's on a fast, secure and peer-to-peer platform.

1/ We are excited to announce the beta launch of Matcha, your new home for fast, secure token trading! 🍵

Get early access by joining the waitlist at https://t.co/HZLTVmGQhX 🚀

To move up the list, refer your friends, family & colleagues with your personalized invite link. 📨 pic.twitter.com/aipNWaSXqp

— 0x (@0xProject) April 15, 2020

The new platform is aiming to provide a simple gateway for users to conveniently trade cryptocurrencies on a peer-to-peer platform. A follow-up tweet by 0x states,

“There is an exciting opportunity to create a new trading platform that will usher in the next wave of users into the DEX & greater DeFi ecosystem.

Matcha is built to feel natural, intuitive, and highlight the convenience of p2p crypto trading.”

The development team released a waitlist for the beta version expected in the coming weeks, enticing early users to the platform.

A growing DEX market

The short announcement of Matcha gives a brief view of what the platform will offer users in a bid to make the DeFi ecosystem even greater.

The decentralized exchange market is on a spike and Matcha could not be in a better position entering the roaring market. According to DeFi pulse, a decentralized finance data aggregator, Matcha will be up competing with Uniswap, Bancor and Kyber Network. The three currently hold a total of about $50 million in locked value, Uniswap holding 70% of this value.

On the question of its competitive advantage against the three, Clay Robbins, a developer working on the 0x Project, said Matcha will offer users the beat price matchmaking features including a price aggregator for all DEXes to offer best prices. The main goal is to improve the ease of use and convenience of the platform to accommodate all users– experts or novices.