Digital Asset Announces New CEO, Yuval Rooz, To Replace Blythe Masters


Digital Asset Announces New CEO

Few things influence the success of a company like their choice of a CEO. Not only do their decisions shape the future of said company, but can also become synonymous with the establishment itself in the same way Justin Sun is the public face of TRON and Vitalik Buterin is the face of Ethereum.

Now, Digital Asset has made a crucial announcement regarding their management and have named their co-founder Yuval Rooz as their new CEO.

All Hands On Deck

While Rooz is new to the role of CEO, he is hardly new to the company itself, having acted as both COO and CFO in the past. He will the taking the reins from the current acting CEO AG Gangadhar who stepped in after Blythe Masters left the company in December 2018.

The decision to promote Rooz to CEO was made through a unanimous vote by Digital Asset’s board of directors and despite leaving his current role, Gangadhar will be remaining as chairman of the board of directors.

Even with these new changes, Gangadhar has stated that he has full faith in Rooz’s ability to perform the needed duties and in an email making the formal announcement, he said:

“Along with the rest of the board, I feel very strongly that Yuval’s strategic agility, business acumen, mission-driven orientation and deep belief in our people and products make him uniquely qualified to lead Digital Asset successfully into the future.”

With his previous roles as CFO and COO, Rooz certainly knows the ins and outs of Digital Asset and brings a world of expertise, which is much needed by the company.

Damaging Departure

When Masters exited in December 2018, he left a large space that needed to be filled. He was well-liked within and outside the company and key members of staff also left shortly after him such as Sofus Mortensen, product manager for DAML; Gavin Wells, head of Europe; and James Powell, CIO, and CTO of engineering.

Even as the firm is working on replacing the Australian Securities Exchange’s (ASX) CHESS clearing and settlement system ahead of their 2021 deadline, the ASX has stated that Masters’ departure will not harm the project or affect their timeline.

“ASX remains absolutely committed to DLT and our partnership with Digital Asset (DA) – our CHESS replacement program is on track and moving ahead at pace,” Peter Hiom, Deputy CEO of the ASX, said, “We are working closely with DA at all levels on development, implementation and customer readiness for the replacement system, and we look forward to continuing this work with AG Gangadhar and the DA team.”

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