Blythe-Masters-Seeks-to-Focus-Beyond-Finance-to-Foster-More-Blockchain-Growth

Blythe Masters, the founder of DLT (Distributed Ledger Technology) company, is entering a new face which includes collaboration with Google Cloud in order to simplify and make the tech a success.

Digital Asset strategy has had impeccable success among big blockchain players simply because of its laser-like focus. It doesn’t concentrate and spend most of the time on proof-of-concepts, but on making its blockchain projects a success.

The New York-based company achieved a crucial milestone in 2017 when ASX (Australian Security Exchanges) officially hired it to replace CHESS (Clearing House Electronic Subregister System) on a multi-year project that is still underway.

Having earned a good reputation, Master’s startup looks to foster an ecosystem around its DAML (Digital Modeling Language) and make it available with software development kit through Google Cloud.

“Having spent three and a half years in the design-and-build phase, this is the ‘open up and educate' phase and [the time to] build a community of channel partners and developers,” said Masters, adding: “The application of this technology is by no means limited to the world's biggest market infrastructures. It goes well throughout financial services, well beyond capital markets and beyond financial services into all the other industries that have a vested interest in improving the efficiency of their workflow orchestration.”

To give an idea of this market, the former JPMorgan Chase Executive outlined the new sectors for DA, which includes crypto wallet custody of assets, supply chain, reference data, securities post-trade, derivatives post-trade, collateral management and lending in capital markets, real estate, royalty streams, digital media rights, and insurance and healthcare claims.

Partnership With Google Cloud To Make It Easy For Developers To Deploy The Tech

The DA team came back from San Francisco recently, where DA’s CTO Shakul Kfir and Masters gave a talk at the Google Cloud Next conference, stating that the main aim of the Google Cloud Partnership is to allow developers to deploy DA’s tech easily and disrupt multiple industries.

To help foster DAML platform-as-a-service program, AG Gangadhar, the former chief engineering executive of Google has also been welcomed.

This project clearly shows that Google is making steps when it comes to blockchain adoption, especially following a statement by Sergery Brin, the search engine’s co-founder, that the company was playing catch up with the new blockchain trend.

Master also said that Google and DA share a common idea of solving engineering problems and empowering enterprise customers, more so within the workflow orchestration space. This shows where their enthusiasm comes from.

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