Digital Currency Group CEO: Grayscale’s #DropGold Bitcoin TV Ad Gained Over A Million Views

Barry Silbert, the founder and CEO of the Digital Currency Group, said that the #DropGold campaign that they started a few weeks ago has already surpassed 1 million views. He said that during a recent interview with Yahoo Finance. The campaign aimed at attracting gold investors to move to Bitcoin (BTC).

#DropGold Campaign Surpasses 1 Million Views

During this interview with Yahoo Finance, the CEO of the company explained that the campaign aimed at attracting gold investors to the cryptocurrency market. Specifically, the intention is to move money from gold to digital gold represented in Bitcoin. At the same time, the campaign was provocative and wanted to trigger a conversation.

The Bitcoin-centric Drop Gold campaign reached very interesting numbers just on social media. Silbert says that they were able to reach 1 million viewers excluding TV commercial numbers. In addition to starting this conversation, he explained that there is a new generational shift that is currently happening in terms of the way investors think about gold.

On the matter, he commented:

“I was born after the gold standard, grew up during a period of war, where you had to be able to store your money via something like gold. For the younger generation, money is digital, anybody who has a phone can now access this asset class.”

He went on saying that there are $68 trillion of wealth that is going to be handed down o millennials in the next 25 years. Although this money is not going all to Bitcoin or to gold, users are going to be diversifying their assets. This is why it is important to have the necessary infrastructure to receive these new investors and these investments.

Silbert explained that gold has a historical and cultural significance, but it lacked utility and usefulness. Meanwhile, Bitcoin works in a different way. The digital currency can be used through smartphones and computers, goods that have reached billions of individuals around the world.

Moreover, he mentioned that when a person purchases gold, they are betting on central banks. This is like a paradox because gold investors think that central banks are “idiots” and do not know monetary and fiscal policy.

Bitcoin’s price is $38,230.87 BTC/USD exchange rate today. The real-time BTC market cap of $717.81 Billion currently ranks #1 with a chart dominance at 62.37%, daily trading volume of $15.16 Billion and live coin value change of BTC -2.07 in the last 24 hours.

Live Bitcoin (BTC) Price:

1 BTC/USD =$38,230.8738 change ~ -2.07%

Coin Market Cap

$717.81 Billion

24 Hour Volume

$15.16 Billion

24 Hour VWAP

$38.65 K

24 Hour Change


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