Top Executives Of The World Discuss New Technology, Including Those From IBM, eBay, And The Lego Group – Meet The Digital Future Council
A newly emerging think tank is unfolding. It’s the first of its type with the goal of closing the distance between tech specialist and advertisers to spark a new series of helpful debates and discussions. Other goals are to help achieve solutions to problems with real-world advice, bring forth the world’s best practices for marketing, advertising and community, while at the same time integrating these new technologies into the according announcement.
Every quarter, the group known as the Digital Future Council will send members of their organization to attend events all over the globe, with the focus of leaving a meaningful impact on newly developed technologies. The official launch of the group, simply called the Digital Future Council is set in place to start at the Cannes Lions Festival this year, 2018 – June 18th – 21st.
Before the launch – the council has already listed a group of their founding members, each of whom belongs to a relevant industry, such as; marketing, advertising, media, or blockchain technologies. New members include respected individuals; Kate Ward, SR. VP and head of international at Refinery29; Jess Christie, chief brand officer at Matches Fashioin; Stacey Tang, managing director of Colombia Records UK; Chad Andrews, global solutions leader for advertising at IBM; Jeff Brooks, chief marketing officer at Casper; Danielle Lauren, head of content strategy and innovation at CNN; Ray Soto. Director of emerging technology at USA Today; and Martin Adams, founder and CEO of Code.ai.
Those are just a small list of the specialists being included as founding members for The Digital Future Council. Others include; Meltem Demiror, CSO at CoinShares; Simon Fox, CO for Reach Pic; Jonathan Hunt, SR. VP of Digital Strategies at the National Geographic; Gareth Jones, UK eBay’s chief managing officer; Alice Lloyd George, principal at RRE Ventures; and finaly Ivo Georgiev, co-founder of AdEx, along with another full list of other new members.
Gareth Jones, UK Chief Managing Officer at eBay was heard saying,
“I’m looking forward to engaging with a disparate group of cross-category brands, all unified by a recognition of the strategic importance of digital. I hope to learn a lot from peers and help shape a thinking and industry response to a number of digital hot topics and headwinds and challenges.”
The first of many events to come will focus primarily on blockchain technology, one of those topics that was chosen due to the heavy demand from creative industries. Through a series of different round-table styled discussions, town hall talks and dinners the newly founded organization’s members will look deeper into the blockchain. The purpose of the discussions will be to unveil the impact distribution of content, monetization, as well as any interactions that will happen from the audience.
There is also a push on any creative leaders to gain more understanding of how tech impacts users. Mainly in relation to its role in giving consumers back the power to truly control their personal data, along with the strengths that come with it.
The initial programing schedule clearly states some of the basic topics to be discussed at the festival will include, ‘can you use blockchain for social good,’ ‘blockchain’s impact on the relationship between the creative and the consumer,’ ‘creatives, are you ready for blockchain,’ ‘content ownership and licensing on the blockchain,’ and ‘is blockchain a fad or is it here to stay? And if so, what will it actually change?’
Setting up the council’s meetings at places like the festival give a different feeling, one more fun than that of the typical overcrowded conferences usually held for tech specialist. I suppose they figured what better place to hold the Digital Future Council’s conversations on touch subjects than that of Cannes. There is likely not a better event than that to house the ring for some of the world’s most important debates on tech, especially those considered as hot as the blockchain is right now.