Dish Network has just published on Thursday a patent for its new blockchain-based anti-piracy system that enables owners to see how their content is getting used.
Dish claims the system can oversee and implement ownership rights more efficiently by putting platforms on alert mode when their content is being used without approval. It seems the biggest problem of online streaming is piracy and the distribution platforms are too many to be monitored in an effective manner. While it’s easy to take down unauthorized content after identification, this usually happens after millions of views.
The System Was Initially Filed in 2018
Initially filed in July 2018, Dish Network’s new anti-piracy system uses blockchain technology for embedding ownership data that can only be updated and uploaded by owners. It intends to provide distribution platforms a reference point that’s incorruptible and to make sure the data is authorized. More than this, it helps with the enforcing of ownership rights, taking action against administrators who put up content without permission.
Not Yet Known If the System Will Use Its Own Blockchain
There’s not yet known if the Dish Network’s anti-piracy system will work on an already existing platform or use its own blockchain. Users will be able to pay owners in crypto or fiat currencies for their identity tokens, which will give them the green light to use content. These identity tokens are customizable and permit access for a specified amount time. They also give the authorization for content on some platforms to be edited. When someone unauthorized uses the content, the owner gets notified.
Dish is One of the Biggest Television Providers in the US
Having over 9.5 million patrons in the US, Dish is among the most important satellite television providers in the country. It has grappled to keep its subscribers just as much as other companies in its category did, as more and more people prefer online streaming nowadays.
Back in 2018, when over 1 million subscribers cancelled with them, they said online operators are using their content illegally and filed 2 lawsuits against 2 different platforms. Other important companies that have recognized how efficient blockchain technology is when it comes to copyright enforcement are Baidu and the Korean giant CJ.