Disney Stops Justin Sun’s Attempt to Trademark “TRON” citing Brand Confusion

  • Disney stops Tron CEO’s attempt to trademark “TRON”
  • Tron using the name “in bad faith to trade off the goodwill of Disney and its famous brands.”
  • Justin Sun says these are nothing but false claims & FUD

Media giant Disney has blocked blockchain platform, Tron, from obtaining three trademarks, claiming they would damage its brand.

Last month, the US Patent and Trademark Office rejected Tron’s applications including for the brand name TRON.

Tron Foundation, however, reportedly hasn’t filed for a response.

“Tron gave up its half-hearted attempt to register trademarks in the US after Disney filed a strong Opposition alleging dilution & brand confusion,” Jake Chervinsky, general counsel for Compound stated on Twitter.

In response, Tron founder and CEO Justin Sun took to Twitter to claim the TRON being invalidated by Disney to be “FUD” and false. He says many of their field trademark applications aren’t challenged or affected by Disney.

Sun further said that they will continue to “actively prosecute” in the US adding they have already received trademark registrations in other countries.

“Those challenged by Disney belong to supplemental classes and were filed for defensive purposes. They do not affect Tron’s core trademarks,” added Sun.

Tron Foundation’s China partner Raybo technology first filed to trademark “TRON,” “TRONNETWOK,” and “TRONIX” in February last year. However, when Disney pushed back in August and Raybo failed to respond, the United States Patent and Trademark Office (USPTO) rejected all three applications by default.

In its Notice of Opposition filed by Disney in early August, the company argued that the proposed trademark would infringe on its sci-fi film series of the same name.

They pointed out that Tron has been using the name in all capital letters in a font/stylization that is “highly similar in appearance to the unique and distinctive” font and stylization of Disney’s TRON.

This the corporation says is used by Tron “in bad faith to trade off the goodwill of Opposer and its famous brands.”

Because Tron Foundation doesn't issue any response to Disney’s notice in the following nine months, the patent office rejected their trademark applications by default.

“Tron clearly didn't take the trademark registration process seriously,” Chervinsky told Decrypt.

“They never hired U.S. counsel to represent them, even though the USPTO explicitly ordered them to do so. They also didn't respond to the USPTO's notice of default, meaning they gave up on their trademark attempt completely.”

Chervinksy says though there's nothing wrong in doing this, the “respectful” way to handle the situation was to withdraw the application and not to ignore the USPTO.

But if Disney wants, it can make the situation difficult for Tron as Chervinsky explains on Twitter, “if Disney's serious about this, they could take Tron to court in a trademark infringement suit.”

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