The latest news from the media industry that is definitely making headlines is the partnership between DroppTV and Glorious Games Group (GGG) on a joint project to create the next big video platform.
The partnership was made known to the public by the New York based technology innovator that has in time past rocked the media world- DroppTV, according to them the duo would be collaborating to develop what is being described as a revolutionary music channel, the channel would be made available on Dropp's OTT platform.
The Ground-Breaking Video Music Platform
The music channel is designed in such a way that it allows users to do several things while they watch music videos. Users would be able to shop while watching favorite music videos and even store products and services that are available immediately with a simple click.
The platform is expected to offer users interactions on two key levels: the traditional e-commerce purchasing platform that gives room for making real purchases and the other allows micro-purchasing for users, this would make it possible for users to buy fashion attires that they can make use of in dressing real-life avatars.
About Glorious Games Group (GGG)
The brainbox behind games and communities such as the Stardoll is the Glorious Games Group (GGG), they have spent a number of years in the business and have been able to create more than a handful of successful games and communities.
In addition to the Stardoll, they are also responsible for developing Fashion Inc and the Stylist, their records show that the company has paid extensive attention to the millennial audience; young-minded and stylish. Their mastery and ability to achieve success in this field has made it possible for them to have created a fashion community of well over four hundred million people, this being the current largest online fashion community worldwide.
DroppTV is a relatively new company focused on global shoppable media company, in the short time since establishment they have been able to challenge current e-commerce and media industries by creating the next generation of digital media platform that is powered by advanced AI video analytic technology.
This platform makes it possible for live media and all other kinds of media content on smart screen to be shoppable instantly. Andy McCartney- the Chief Executive Officer (CEO), who happens to be the Co-founder – White Space and the Chief Technology Officer- Harpreet Geekee (Nortel, Cisco, Juniper Networks) have the full intention to transform digital content industry with this new-age, direct-to-consumer, and interactive user experience by efficiently combining fashion, e-commerce, and entertainment, first of its kind.
The Exciting Partnership
Everyone can feel the excitement that this partnership elicits from both parties. On the one hand, according to the Chief Information Officer, Gurps Rai from DroppTV, in time past, innovations that emanated from MTV and other top video music channels were commendable and impressive until it was possible to do so much more than they were offering because of the internet, new innovations led to the creation of platforms such as Vevo and YouTube, entirely redefining the way music was consumed and accessed.
He holds the opinion that the partnership with Glorious Games Group (GGG) would change the face of music video consumption. As if that isn’t enough, this platform paves the way for advanced and interesting technology for fashion lovers worldwide.
From Glorious Games Group (GGG), we hear from the Head of Sales- Johanna Engberg who proclaims strongly that DroppTV is future that media industry is heading towards, the platform is to offer the ideal one-stop shopping experience by bringing together on one platform the biggest trends in fashion and delivering it in way that unique and exciting. GGG is more than expectant to begin the journey and adventure.
We can safely imply then that both organizations (DroppTV and Glorious Games Group (GGG) are indeed equally exhilarated about the collaboration.