Dubai's principal authority in charge of tourism DTCM (Department of Tourism and Commerce Marketing) is set to launch a blockchain-powered marketplace to connect hotel and tour services to potential tourists or clients. With the rising growth of tourism forecasted by 2020, the initiative hopes to establish Dubai as a lead tourist destination for global and domestic travels, tours, events, and business.

Tourism 2.0 will work to create a business-to-business marketplace where the hotels and tours operators can allow full access to the customers. That means the tourist will have the ability to check and confirm on hotel occupancy, compare room rates, contact operators and pay for the services. The best part is that the platform will not be under any central authority

Additionally, the Director of DCTM, Dr. Helal Saed Al Marri took the liberty to stress the need for commitment in the adoption of emerging technologies like blockchain to enhance improve the efficiency of tourism in the United Arab Emirates.

He added: “By Increasing the stride in digital adoption within the travel sector, Dubai is positioned to grow tourism through innovative startups into the tourism ecosystem, which ultimately delivers value in terms of efficient visitor conversion, and greater GDP impact.”

Under the Dubai 10X initiative back during the 6th World Government Summit, the Tourism 2.0 and other initiatives will hope to place the Dubai entities at the helm of all global cities in terms of prowess in various sectors. High Highness Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, the Crown Prince of Dubai was among the proposers for the Dubai 10X project which will work to achieve the goals within ten years. The umbrella project consists of several governmental departments totaling to 24, who will present evaluated projects from experts. So far 36 entities are in contention by having presented 160 ideas for evaluation within 365 days.

Managed by the Dubai Future Foundation (DFF), the overall initiative aims to achieve a goal of 20 million visitors annually by 2020 under the Dubai Tourism Vision 2020, in which Tourism 2.0 is just a step into achieving their goal.


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