The privacy-focused search engine, DuckDuckGo revealed in its latest research that people are concerned about their privacy and actually taking action.
A quarter of people surveyed, that is 23%, “deleted or deactivated a social media profile due to privacy concerns,” the company found during the survey.
The survey conducted by the company further reported that in the past year a whopping 79.2% of people adjusted privacy-related settings on their social media accounts or reduced its usage.
Facebook is known for its long list of privacy issues in its relatively short existence. But the social media giant that has historically borne the brunt of people’s anger and exodus isn’t alone in this as Instagram, owned by Facebook and Twitter are also affected social media platforms.
About 28.5% deleted or deactivated their Twitter while 30.5% did their Instagram accounts.
A Shift to Taking Action on Privacy
Other findings of this survey states,
While 43.1% removed personal information or posts, 35.0% made their profile completely private and 34.8% stopped adding location tags to their posts. 38.2% changed which data they allow the network to collect and share about them.
People are taking their privacy seriously and applying the measures beyond social media.
38.6% of the surveyed have used a password manager while 32.3% have used the Do Not Track (DNT) setting in their web browser. 24.1% have used a virtual private network (VPN) for non-work related Internet usage and 19.1% have used a tracker blocking app or browser extension.
Also, a whopping 64% of respondents believed privacy options are “extremely important” when considering their next smart home device, computer, or smartphone purchase.
As such, DuckDuckGo traffic also saw a 68% year-over-year growth, indicative of this shift to taking action on privacy.
How is it Good for Bitcoin?
Bitcoin is a decentralized crypto asset, a peer-to-peer network that eliminates the need for a third party.
Decentralized assets like Bitcoin and other cryptocurrencies provide a transparent, disciplined, and censorship-resistant solution.
Whether its government-controlled economies, central banks shaking the financial system or industry against ruling the markets, Bitcoin is the answer to these issues. And when more and more people make their shift to privacy, such want for ownership and privacy should lead to an interest in Bitcoin and cryptocurrencies and their adoption.
The fact that Bitcoin provides freedom and is censorship-resistant has the experts calling for the digital asset to go beyond $1 million in coming years.