Blogging and content creation has taken the world by storm for years now. And the craze is not about to die down. Especially now that more and more people are looking forward to earning income online. However, the reality is that many blogs don’t see their first birthdays. They die a natural death. The reasons as to why blogs are not successful vary.
For some bloggers, they simply run out of creative juices. For others, they discover midway that blogging is not their cup of tea. Yet for others, they don't have the right tools to grow their blogs. They have good blogs, the content is great but their means of advertising does not cut it. They also have poor quality advertising on their blogs which renders the adverts ineffective.
And that’s where EFIR comes in. But first things first.
What Are the Obstacles To Native Advertising?
The barriers to market and marketplace development include high communicational costs as a result of the inexperience of bloggers and lack of cooperation between bloggers and advertisers. The activities of intermediaries also act as a barrier to native advertising. Additionally, there’s lack or poor control over advertising effectiveness making it difficult to foretell a result of advertising.
What Is Efir?
It is a site that seeks to create and enhance native advertising for bloggers. The aim is to do away with barriers to effective advertising through decentralized training, increased advertising quality and effectiveness control.
EFIR makes use of technology to buy native advertising from bloggers globally and helps creative bloggers who exhibit unique skills to be successful by helping them access the market. With their experience, they are able to enter and penetrate international markets and access diverse social networks.
Their main features include increasing bloggers advertising quality and use of tokens to make international transactions cheaper. They also decrease communication cost and help buy and sell advertising with payment for PR and marketing.
How Efir QZ Tokens, Expert Youtube Influencers & Advertising Works
EFIR seeks to create a strong community of bloggers, creators, and producers to allow them to share and grow their skills. It ensures professional growth in decentralized producers’ communities while promoting the growth of bloggers by identifying and nurturing unique skills.
Advertisers also get to work with renowned and skilled bloggers by offering regional and international advertising. It also offers advertisers access to automated services to analyze the effectiveness and conduct intellectual selection.
Agencies have direct access to the international market of bloggers and advertisers and can contact global advertising campaigns without regional surveys. Producers and market specialists, on the other hand, make a profit from the training of bloggers.
Efir QZ ICO Details
EFIR uses QZ cryptocurrency for advertising which allows global participation of bloggers, advertisers, agencies, and producers irrespective of where they are. This takes care of the language barrier that is often experienced where bloggers and advertisers are from different countries, forcing the use of intermediaries who often increase costs.
The Efir initial coin offering for their QZ tokens will start on April 1st. You will be able to invest using Ethereum.
There will also be the use of QZ tokens to ensure secure deals between bloggers and advertisers through smart contracts. The deals made through the smart contracts will attract commissions which will be divided between external services for purpose of checking advertising effectiveness.
Efir Final Thoughts
Can we comfortably say that this is technology empowering the strength of influencers? Absolutely.