With e-commerce slowly taking over the retail market, new blockchain startups are trying to change the way smaller businesses can save on added costs and maximize their profit potential.
EiraCube is a crypto venture that has been described online as being the “world’s first robotic pop-up chain of stores”. It is fully automated, and makes use of an “IoT + blockchain based business model”.
More About EiraCube RETT
EiraCube ETT is an automated shop that will be setup within a variety of high end “shopping malls” across the planet. As mentioned previously, it is fully automated, and will make use of robots instead of sales assistants. Some of the key features of EiraCube include:
Through the use of digitally programmed humanoids, this pop up shop will be able to completely eliminate costs pertaining to employee salaries and other external labour charges. The robots will be designed to handle all of the needs of the shop, and will thus be able to save owners huge amounts of money.
(ii) Quality Service:
Many companies often suffer monetarily due to inefficient salesmanship. However, though the use of specialised robots, Eiracube is able to deliver an extremely high “level of service” across all of its retail stores.
(iii) Lean Access Option:
Through the use of this digitized store, flagship owners will be able to offer “lean access to offline clientele”, with offerings starting from “1 shelf for an online merchant”.
(iv) Increased Customer Participation:
To help maximize the number of store visitors, EiraCube will be making use of “innovative data capture solutions”. Some of these technologies include:
- Heat detection sensors
- Cameras that can assess customer engagement
- Data-driven ‘interest algorithms’ that will help in customising products as per the users preferences.
All of the “shelf spaces” within the store will be setup with items and products that have been chosen via the use of a seller’s “visual identity data”.
As per the official whitepaper, Eira Cube is being designed to be a “one-stop solution” that will offer customers with a wide array of high end products.
What Are the Benefits of Adopting this Technology?
(i) Reduced Marketing Costs:
As many retailers are aware of, it takes most companies anywhere between 1-4 weeks to negotiate on branding terms and advertising spaces with big malls, shopping centres. This can not only be tiring, but can also lead to the monopolization of the marketing sector.
EiraCube is unique in the sense that it does not waste a lot of time on such issues, and instead offers customers with a “simple contract” after performing a fast evaluation of the product at hand. As per the website, the flat rates for advertising via EiraCube will lie in the region of $30-60 per week.
(ii) Interactive Content Delivery:
While most shopping spaces/ malls usually make use of conventional advertising tactics (posters, wall hangings), Eira Cube will come loaded with “audio+visual interaction modules” that have been designed to help make the product being offered look more memorable and appealing to customers.
Another key facet of EiraCube is that it will make use of a “3D computer vision-powered camera” that has the power to collect customer data based on specific criteria such as”age, sex, and emotions regarding displayed products”.
(iv) Designed for Millennials:
As is probably clear by now, Eira Cube has been made keeping the shopping habits of millennials in mind. It is 100% digital, and thus does not have pesky sales people trying to persuade people to spend their money (at their store). In addition to this, the shop also makes use of “state of the art” audio/ visual features that can be appealing to a younger generation.
EiraCube RETT Token Details
To raise money for this venture, the company is going to be making use of a crowdfunding campaign. The sale of tokens will be done via the use of two separate sale rounds. The Pre-ICO is already underway, and will offer users with discounts of up to 40%. However, the main sale is scheduled to start sometime in Spring 2018 and will offer users with an investment opportunity ranging from $ 3 M to $30 M.
Use of Funds
The raised revenue will be used as follows
- Depending upon the money that is raised during the ICO, between $3-30 Million will be used for the construction of 10-300 Eiracubes within leading shopping malls across the world.
- Between $100-200k has been set aside for procurement of necessary materials and components.
- Another $300-400k will be used to further finance research and development that is being done presently by the company.
- Lastly, an estimated $500,000 will be used for the creation of EiraBots and the customer interface platform.
Who is Behind EiraCube RETT?
As per the company’s website, Stephen Brooks is one of the people behind EiraCube. He has been in the retail segment for a number of years, and has over 30 years of experience developing technological innovations for various shopping malls, kiosks etc. His previous work experience includes companies such as Xerox, T-Mobile, and ВТ.
Similarly, Laura Wynch is the company’s “Market Advisor”. She too has been in the digital innovation sector for over a decade, and has worked with various retailers all across the UK.
For any further details regarding this platform, users can get in touch with company officials either via email ([email protected]), or through Telegram.