EnCirca Begins Accepting Applications for Ethereum Domain Names (.ETH) to Protect Trademark


EnCirca, a domain registrar, will supposedly be accepting applications for Ethereum’s, “.ETH” domain name reveals PR News Wire. This endeavor aims to ensure that blockchain-based domains attain the necessary protection and that they are free from wrongful cybersquatting.

As per the claims made, blockchain domain names are not regulated. This implies that existing trademark policies do not provide any protection of sorts amidst unlawful trademark concerns. For this reason, brand owners have since been advised to protect their respective trademarks,

“in the .ETH top-level domain as soon as possible.”

Given the widespread exposure of cryptocurrencies in today’s day and age, the President of EnCirca, Tom Barret believes that

“EnCirca has made it easy for brand owners to protect their trademarks on the blockchain.”

With the deadline for applications set for Saturday, August 10, 2019, details regarding the process has been unveiled. In particular, there supposedly exists two different processes; one for short (3 to 6 characters) and long (7 or more) character .ETH domain names.

In the case of the former, Ethereum will supposedly reward those who have been using the same name found in the likes of .COM, .US, and .ORG among many. As for the latter case, it seems to work on a first-come, first-served basis and has since garnered 300,000 names to date.

EnCirca also announced that it is the first-ever ICANN Accredited Registrar, which implies that the firm can

“act as registrars in one or more generic top-level domains (gTLDs).”

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