Businesses, unless they're a startup company, rarely interact directly with their consumers. This is especially true as companies make the transition from small to large-scale enterprise. The level of interaction that these businesses then have with their end-user grows ever distant.
Businesses also frequently outsource their needs for aspects of marketing like communications, advertising and social media to outside companies. Making the process of initiating a marketing campaign even longer than it has to be.
With blockchain and, more importantly, with Enkronos Apps, this outsourcing and concerns with the security of information will be things of the past. Enkronos apps refer to a collective of applications through the overarching Enkronos blockchain.
These apps allow for a unique data-driven, multi-application platform. Capable of hosting previously outsourced aspects of a company like advertising, marketing and big data solutions.
Enkronos seeks to provide companies with a focus previously lost when outsourcing. Allowing them to refocus on the wants and needs of the end user, with crucial areas of the business made easily accessible.
According to the company, content creators using the collection of apps will be able to get direct and immediate feedback. The system also allows for an improved level of security, while not sacrificing the programmes underlying versatility and speed.
“All applications of the environment use a single centralized sign-in (SSO) environment. This removes any authentication or data authorization issues that an application could have and eases the use of all applications throughout the world of Enkronos Applications.”
Enkronos Apps provides the right mixture of centralisation of data and areas that are essential to business growth. While also providing an increased level of transparency between verified users with all the security that blockchain provides.