Esports Gold – ESG ICO eSports Market Aggregator & Betting?

Esports Gold, or ESG, aims to be a single hub for eSports enthusiasts. Find out more about how the platform – and its ongoing ICO – work today in our review.

What is Esports Gold?

Esports Gold is built as a market aggregator and betting operator for a holistic entertainment platform. The pre-sale for ESG tokens began in October 2017.

Overall, Esports Gold sees itself as a single hub for all eSports enthusiasts. Like other blockchain-based eSports platform, the developers see a fragmented eSports community. There’s no single point of convergence where gamers can watch matches, stream live events, read news, find data and information, enjoy fantasy leagues, and access other content. Esports Gold plans to put all of these products and services into a single platform.

At the same time, Esports Gold wants to be a fully licensed betting operator that’s under the oversight of regulated gaming commissions (unlike “skins” betting platform operators).

The platform will revolve around use of the ESG tokens. ESG token holders will receive a portion of fees collected by betting activity on the Esports Gold platform. They’ll also have the right to use the token as a stake for betting, or the right to access premium content through the platform.

How Does Esports Gold Work?

Esports Gold aims to cater itself to two types of customers, including those looking for content and those looking for betting. With that in mind, some of the key features of the platform include:

  • A betting touchpoint overlay on streams (betting odds are available on a highlighted stream beside the main game stream, the ESG icon represents the possibility of betting, and the icon links users to the betting page)
  • Social interactions on streams to engage viewers with no cash betting (including viewer polls)
  • Direct odds touchpoint, including engaging viewers with data (seeing odds and returns, timed pop-ups to show chances and possible bet returns, etc.)
  • Fully interactive touchpoint with odds and options to bet

What Problems Does Esports Gold Seek to Solve?

Esports Gold seeks to solve overall fragmentation in the eSports community, among other problems:

Limited Coverage of Games:

The top three most popular eSports games dominate the market. Those games include CS:GO, League of Legends, and Dota 2. Other games identified in the Esports Gold whitepaper including World of Tanks, NBA2K17, Heroes of the Storm, Hearthstone, Starcraft II, Call of Duty, FIFA, and others.

Dominated by Mainstream Betting Operators:

Betfair, Bet365, SkyBet, and Vital Bet, among other betting platforms, currently dominate the eSports marketplace.

Focus on Major Events in the US and Western Europe:

The oddsmakers and betting platforms listed above focus on events in the United States and Western Europe, making it hard to bet on tournaments taking place in Asia and other parts of the world. In events where the prize pool is less than $250,000, coverage is particularly limited.

Limited Betting Infrastructure:

Today, you can bet on eSports games. However, there’s no good way to bet directly from a game stream. Viewers who wish to place a bet on a stream need to go to a third party gambling website to complete that bet.

Limited Jurisdiction Coverage:

Some betting site operators cannot operate around the world, limiting the number of jurisdictions that accept cash betting.

Ultimately, traditional betting operators dedicate most of their resources to traditional sports betting. There’s limited coverage of eSports games and events, and there’s limited betting infrastructure for customers. In spite of these problems, the eSports betting industry is expected to grow to $1.8 billion USD in revenue by 2020.

The Esports Gold Token Sale

The ESG token sale is taking place throughout October and November. During the pre-sale, you can purchase tokens at a rate of 1 ETH = 300 ESG.

That rate is only available until the company raises $5.4 million. Once that limit has been reached, the remaining tokens will be sold at 1 ETH = 100 ESG tokens.

The token is built on the Ethereum blockchain. Esports Gold aims to raise $5.4 million in ESG tokens through the sale, with a maximum cap of $50 million.

As an ESG token holder, you have the right to receive a proportional share of revenue generated by the platform. You also have the right to use the ESG betting platform, to use the token for betting, and to access premium content (including reduced delay feeds and premium event streams).

Who’s Behind Esports Gold?

Esports Gold is led by Founder and CEO Sean Hynes. Hynes previously worked at Gleacher Shacklock in financial M&A. Prior to that, he worked at AHP Partners from 2012, a startup M&A firm specializing in consumer finance.

Esports Gold Conclusion

Ultimately, Esports Gold, or ESG, aims to create a fully licensed betting platform for the eSports industry. The platform aims to aggregate all major leagues, games, and media platforms together into a single betting and content aggregation platform. Gamers, or those interested in watching games, can participate in the platform without ever betting. However, those who wish to participate in betting activities can do so directly from the game stream.

Esports Gold sees an opportunity in the eSports betting industry – an industry they believe is fragmented. You can learn more about Esports Gold today by visiting the platform online at

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