eToro Partners with Eintracht Frankfurt to Mature Within Germany’s Market
Social trading and versatile investing platform, eToro has recently scored a partnership with German’s football team, Eintracht Frankfurt. According to the latter, the agreements have been finalized and eToro will be able to use the platform and specific television timings at hand for advertisement purposes. It looks like the two-year agreement will come into effect shortly and will last up until June 30, 2020.
— SportMarketing.pl (@spm_pl) July 27, 2018
eToro’s decision to partner with Eintracht Frankfurt is very strategic, as it the fifth largest city in Germany, with the country’s central bank situated there. Due to Brexit, many firms have decided to pick Frankfurt as their location of operations, as it would mean that companies still have “access to the EU”, as per Finance Magnates reporting.
As for the partnership, the CEO of eToro, Yoni Assia has expressed that big things are yet to come, as Germany has been one of their biggest markets. In particular, Assia shared that:
“With the cooperation we want to further promote the positive development of the association and at the same time strengthen our engagement in Germany, one of our core markets where we have recently seen remarkable growth.”
eToro’s efforts have been very reflective, as the supporter of different investment options has also established a trading desk in London, shared its support for EOS and Cardano and was efficacious in getting French tennis player, Gael Monfils to take on the role of brand ambassador.