When established2013
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Luno describes itself as “the world’s most powerful bitcoin exchange”. Today, the UK-based exchange is best known for its bitcoin and Ethereum trading pairs and support for the South African Rand (ZAR). The exchange was founded in 2013 as BitX before rebranding to Luno. Unlike many other cryptocurrency exchanges, Luno seems to focus primarily on emerging markets. A significant number of Luno’s users come from Malaysia, Nigeria, and Indonesia – three countries that are often blocked from other cryptocurrency exchanges.

Today, the most popular pair on the London-based cryptocurrency exchange is its BTC/ZAR pair, followed by a BTC/NGN and BTC/EUR pair. Whether you’re trying to trade the South African Rand or the Nigerian Naira, Luno continues to be one of your best options. Traders also enjoy bonus features like real-time market information, mobile trading on Android and iOS, advanced charts, API access for automated trading, CSV export and reporting, and depth liquidity indicators. Users can deposit funds into the exchange with a number of major banking providers. Although Luno charges slightly higher fees than competing exchanges, the fees tend to be less than what you would pay if converting ZAR or NGN into a different fiat currency and using another exchange – so users can still come out ahead.

P2P / CentralizedCentral
Volume$70 Million+
Trust Level10/10
Security History100%
Coin Listing ProcessClosed
KYC/AML RequirementsYes
Fees0.25% to 1%
Benefits100x leverage trading on bitcoin futures

Luno Establishment

Luno was founded in London in 2013 under the name BitX. The team that created Luno came from top tech and finance companies, including companies like Google, Amazon, Morgan Stanley, Barclays, and others. Luno was founded by Timothy Stranex, a BSc graduate from the University of Cape Town who previously worked as a software engineer at Google in Switzerland. The company believes that cryptocurrencies will play a crucial role in the future financial world, and they aim to provide effective crypto exchange services to help create that world. Over the years, Luno has focused more specifically on lesser-supported fiat currency trading pairs, including BTC/ZAR and BTC/NGN. Instead of competing with the bigger players on pairs like BTC/USD and BTC/EUR, Luno has found a niche and maximized their presence in that niche. Today, Luno has 2 million users in 40 countries worldwide. Headquartered in London, Luno has offices in Singapore and South Africa. The exchange appears to be independent, although it’s backed by investors like Balderton Capital, RMI, Naspers, Digital Currency Group, and Venturra.

Luno Trading Volumes

Luno’s trading volume sits at around $4.6 million USD per 24 hour period. The vast majority of that trading volume (93% or more) is in the BTC/ZAR pair, with other trading volume occurring in the BTC/NGN, BTC/EUR, BTC/IDR, and BTC/MYR pairs.

Number of Coin Pairs on Luno

Today, Luno offers five different cryptocurrency trading pairs, including BTC/ZAR, BTC/NGN, BTC/EUR, BTC/IDR, and BTC/MYR. As mentioned above, the exchange is focusing on lesser-supported fiat currencies in an attempt to attract users. That’s why you see pairs for the Nigerian Naira and South African Rand, among other fiat currencies.

Who Owns Luno?

Luno appears to be independently owned. Major investors in the company have included Balderton Capital, RMI, Naspers, Digital Currency Group, and Venturra.

Luno Features, Benefits, & Reputation

Luno claims to be the world’s most trusted, secure, and reliable bitcoin exchange. It comes with a simple trading interface that will be familiar to anyone who has used other exchanges. Meanwhile, the advanced features will be useful to more advanced traders. Basic features include real-time market information and mobile trading for Android and iOS. More advanced features include depth liquidity indicators, advanced charts, API access for automated trading, and CSV exporting and reporting.

Other helpful features include fast bank deposits and withdrawals – including support for banks and transfer methods that may not be found on other exchanges. Users can deposit money via SEPA transfer, Indonesian bank transfer, Malaysian interbank GIRO/IBFT transfer, Nigeria bank transfer, and South African EFT transfers.

In exchange for these features, users pay slightly higher trading fees than what you would find on other exchanges. Trading fees on Luno range from 0.25% to 1%. Although these fees seem high, they’re competitive with other exchanges that specialize in specific fiat currencies. You pay higher fees when trading the Nigerian Naira for bitcoin today, but you can avoid paying exchange fees to transfer your NGN into other fiat currencies – which is something you might have to do when using a conventional crypto exchange.

Luno KYC & AML Requirements

Luno requires users to complete KYC/AML verification. Supported countries include most countries in Europe as well as Indonesia, Malaysia, Nigeria, and South Africa. In total, Luno has 2 million KYC and AML-verified users across 40 countries worldwide.

Luno Fiat Acceptance

Luno accepts a number of fiat currencies, with the most popular fiat currency being the EUR. However, Luno is also known for supporting fiat currencies that may not be supported on other platforms, including the IDR, MYR, NGN, and ZAR, all of which are supported on the platform for deposits, trading, and withdrawals.

Luno Trust Level

Luno’s website transparently lists its office locations, its team members, and other company information. Overall, Luno is a reputable cryptocurrency exchange that seems to emphasize trust, security, and transparency more than many of its competitors. Most information about the company is freely available online, and the exchange is available to be reached via phone, email, and other methods.

Luno Customer Experience & Support

Luno’s Help Centre includes customer support services as well as a Learning Portal. You can choose from pre-arranged FAQs or contact the company directly to learn more. The website is available in English, French, Indonesian, Italian, Dutch, and Polish.

Luno Security History

Luno has had no major publicized security breaches. Although there are scattered reports of users losing bitcoins that were stored in the exchange, these reports are similar for all major exchanges. To date, Luno does not appear to have experienced any significant security issue leading to the loss of customer funds. The only major incident that led to a loss of bitcoin funds was when one user sent over R35,000 worth of BCH to his Luno BTC wallet by mistake. The funds were unrecoverable and the customer was left out of pocket.

Luno Listing Procedures

Luno lists only a small number of cryptocurrency and fiat currency pairs on its website. Any coins listed on the platform will need to be approved by the company. Luno seems to focus mostly on NGN, ZAR, MYR, and IDR pairs, and future growth will likely be in pairs linked to these fiat currencies.

Luno Conclusion

Luno is one of the pioneers of the cryptocurrency exchange world. Founded in 2013, the exchange has grown to serve 2 million customers in 40 countries worldwide. The exchange has particularly strong trading volume with bitcoin and the South African Rand (ZAR), although other supported currencies include the Nigerian Naira and Euro. Overall, Luno seems to be transparent and honest. The exchange charges higher trading fees than what you would typically see on some of its larger competitors, although the fees (0.25% and  up) are similar to what you see on smaller exchanges. Overall, Luno is one of the best and most popular cryptocurrency exchanges for customers in South Africa, Nigeria, Malaysia, and other countries.

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Bitcoin Exchange Guide