Expozive CEO Nicc Lewis Says Fear Is Regulator’s Primary Motivation On Crypto
Different things have been said to be behind the massive cryptocurrency market slide. One very important reasons that analysts point to is the stiff regulatory stands witnessed in the nooks and crannies of the world.
Despite all this rumbles, many people see the cryptocurrency economy as something that it nearing maturity considering different viewpoints of governments and regulators across the globe.
In a recent interview with Nicc Lewis, CEO and Founder of Israel-based marketing firm Expozive by Finance Manage, opened up on some way the crypto regulations are affecting the crypto industry practices, including advertising in the crypto industry.
NICC speaking on bad ICO in the space, he said people think an ICO is a license to print money.
He suggested that firms need to have a good offering with values.
“You need to have an offering that has some legitimacy, some backing, something that goes behind it. It’s quite simple,”
He said launching a coin with bad value will not help the crypto world. He said for example, launching NiccCoin because of his popularity will not make him stand equal with Uber, saying poor values “leads to more than half of ICOs failing,” he said.
According to him, failure of ICOs push “more pressure on the regulators to do something about the failures.”
Nicc said people are quick to believing ICOs are fast way of making money or better than IPOs.
He said bad practices within the ICO space has led to regulatory scrutiny, citing the effects of ads restriction by Google, Facebook, and some other platforms on crypto-related advertisements.
“What I’ve generally seen is a rise in specialist cryptocurrency channels.They offer ‘multi-level’ packages for exposure,”
“The digital marketing side, the outright advertising, content, and PR starts to merge into one skill set.”
He said, he offers clients the opportunity to get exposure via PR, and also through contents, before using advertisement channels.
Finance Magnates questioned Nicc on his though against SEC’s threats against John McAfee on his advertising activity, he said SEC fear of scammers made them to do this.
“That fear is a more driving force right now than anything else,” he continued. “That’s what leading to some of the decisions that are being made.”
Speaking on the regulatory practices, he said,
“there’s a lot of self-regulation going on as well, in Europe and the US and Britain…I think the whole trend is to find a clean way through so that good ICOs can still make it in the market.”
“There is legitimate business out there, and there’s also the less-desirable side of the business. It’s the less-desirable side of the business that’s coming increasingly under the spotlight, and increasingly under attack,”