As the retail market continues to expand, there is a serious lack of innovation that is hampering the growth of small and medium sized businesses today. For starters, the loyalty programs that are used by most companies make use of archaic models that have been shown to increase customer dissatisfaction (rather than decrease them).

However, with the advent of the blockchain, there is now a completely unique way of offering loyalty based rewards to customers.

Some Statistical Data to Consider

According to a market study done by Nielsen a couple of years back , it was shown that 67% of all modern shoppers are keen on participating in loyalty programs, but find that most of the reward programs available today are quite cumbersome, and don't really offer any actual benefits.

Similarly, Deloitte released a study back in 2016, which showed that only 50% of all loyalty reward participants actively used their bonus cards. Out of that number, only 20% ever redeemed their rewards.

About the EZPOS

EZToken is an all new crypto platform that aims to serve as a “Universal Loyalty Community”, thereby allowing for incentives and bonuses to be easily availed of by customers. Though the delivery of this unique ecosystem, the developers aim to redefine the way brands, merchants, consumers and service providers  are able to communicate/ interact with each other.

Who Will EZToken Benefit?

(i) Merchants:

This platform makes use of a POS mechanism that is instantly accessible, and can allow for the use of native tokens so as to dole out loyalty points, sms’s, vouchers to customers without the need of installing any cumbersome softwares.

(ii) Customers:

Once a business is using the EZToken platform, they can send out native currency based incentives to customers via the use of a “centralized web portal”.

(iii) Investors:

Another key fact of EZToken is that it can be used as a legitimate currency for trade, exchange and commodity procuration via the use of online coin exchanges. These tokens can also be invested within the company’s ecosystem so as to help draw financial benefits on a steady basis.

Why Choose EZPOS?

To start off with, we can see that EZT makes use of “customer behavior data” that is obtained via the use of a proprietary AI system. This allows for data analytics to be used in order to help businesses track customer choices and needs. In addition to this, we can also see that EZT makes use of “instantly redeemable incentives” that can help increase customer satisfaction, and overall platform usability.

What’s on Offer?

(i) Point of Sales System:

One of the stand-out offerings of this platform is its use of a POS mechanism that  supports amazing opportunities to businesses such as Restaurants – Fast Food Cafes – Fashion Shops – Shoe Stores – Convenience Stores – Small Supermarkets – Book Stores – Services Stores .

In more technical terms, EZT allows interested customers to procure a full set of “software and retail hardware” that is based upon cloud technologies. These softwares are powerful but are able to run on devices ranging from mobile phones, to tablets, to laptops.

(ii) Automated Loyalty System:

There is a “rewards mechanism” that has been embedded within the native POS system. It allows for retailers to manage incentive based data as well as customer accounts, sales history in a completely streamlined manner.

(iii) Smart Apps:

Another key facet of the EZToken system is its offering of a wide array of apps that are compatible with different platforms such as iOS, Android, Windows (thereby allowing retailers to have completed mobility in their day-to-day operations). These apps also allow business owners to manage their daily store related activities in a completely remote fashion.

(iv) Multi Store Management:

This is a feature that enables owners to follow up on daily activities (such as inventory management, customer data entries) for a chain of stores with ease.

EZPOS EZT Token Details

According to the official company whitepaper, there will be a total of 50,000,000 EZtokens that will be created in all. The initial pricing of these coins has been deemed to be 1 EZT= ! USD. Additionally, there will be an initial market cap of$50 Million USD in place.

EZPOS EZT ICO Crowdsale Event

During this period, there will be a total of 10,000,000 EZTokens that will be sold. The phase will go on until a sum of $10 Million USD has been raised (or its BTC or ETH equivalent has been achieved). The ICO is currently underway, and is in its third round of operation.

Distribution of Tokens

  • 10,000,000 out of 50,000,000 tokens (or 20%) has been set aside for the primary crowdsale.
  • 1,500,000 out of 50,000,000 tokens (or 3%) will be reserved for the creation of a bounty/ bonus pool.
  • 3,500,000 out of 50,000,000 tokens (or 7%) will be used by the founders of this company.
  • The remaining 35,000,000 out of 50,000,000 tokens (or 70%) will be used for the creation of loyalty programs, which will then be issued to the public at a gradual trickle rate of 10% per annum.

Allocation of Funds

  • A major chunk (50%) will be used to fund the development of this platform.
  • Another 20% will be used for advertising and marketing purposes.
  • 10% of collected revenue will be used to cover for operational expenses.
  • 10% has been set aside for team based incentives (particularly for the development team).
  • The remaining 10% has been set aside for use by legal advisors and other company associates who have been with EZT from its very inception.

For any further details regarding this platform, customers can get in touch with officials via email ([email protected]). Alternatively, users can also get in touch with representatives via their various social media profiles (Telegram, Facebook, Twitter, BitcoinTalk etc).

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