What Is FluffAR?
FluffAR is creating an ecosystem that will unite the people who willing to promote and use it. In this case, FluffAR is a reward token protocol related to augmented reality (AR) experiences that have the objective to offer rewards for creators and promoters of AR content.
The main objective of this company is the creation of an ecosystem that is focused on marketing for AR content. The company explains its system as something like Pokemon GO but that you collect tokens instead of Pokémon.
How FluffAR Augmented Reality Blockchain Works
The company has used tools like augmented reality, cryptocurrencies, geo tagging and machine learning to create this ecosystem. The company uses two types of tokens, the Carats and the Fluffs.
The Carats are mainly used as rewards for the people who help in the network. It can be given to developers and designers who build AR apps and experiences. Even people who work with marketing or social media can be rewarded with these tokens for promoting the company and its activities.
The Fluffs, on the other hand, are basically the rewards for the users that play the game, as it consists mostly in finding this tokens for their engagement with the AR experienced promoted by the company. Both of these tokens can be used on the FluffAR platform to redeem them for prizes.
FluffAR’s network uses a proof of engagement system to verify the users on the blockchain. The AR technology used on this platform works using a 9-axis sensor fusion engine created by Candy Lab with a single code base. This is used to create a system in which you can manage all the locations, tokens and data of the platform. The software uses Unity and ARFuse.
The FluffAR app will have its own wallet in which you can store the tokens that you find along the way, a leader board that will show the people who are getting more tokens and will work with both iOS and Android.
If you are a company, you will be able to obtain data and statistics from your campaign and gamify the experience. This will allow you to increase the exposure of your brand and to create experiences that will attract more customers while you gather data about them. The company will also promote events that can help you to get more exposure.
The servers are completely protected with security safeguards and the program is customizable. You can customize map makers, custom 3D objects, etc.
FluffAR CARAT & FLUFF Tokens
As stated before, the two tokens of the platform are the Carats (FLC) and Fluffs (FLF) tokens. Both of them are NEM-based tokens. There is a total of 20 million Carats (7 million will for sale) and 5 billion FLF tokens which are not available for purchase because they can only be found in-game.
At the moment, you can buy 56 FLC tokens for 1 ETH on the site. You have to register for purchase and the company did not state for how long the tokens will still have this same price.
Augmented reality is becoming more common recently and there are many companies that are investing in this niche. FluffAR’s take on the AR experience is interesting because it is able to create a system that will beneficiate both the people who are interested in playing and getting tokens while they have fun and brands that are looking for exposure.