Colombian footballer James Rodríguez just announced on his twitter that he has signed an agreement with blockchain-based startup platform SelfSell, to launch his own cryptocurrency as a new vehicle to reflect his brand values, and build stronger fan relationships.
The winner of last world cup’s golden boot award is launching the “JR10 Token”, which is named after him, will be available for pre-purchase via the SelfSell App on 27 May. The token is aimed at creating a closer fan community and more possibilities for him to interact with backers.
Li Yuan, the founder of SelfSell trusts that in a sharing-enabling community like the blockchain ecosystem, everyone has the capacity to be both the creator and beneficiary of value. Li believes that through the launch of his personal cryptocurrency, the football star will be more involved in a wide range of activities conducive to his brand value advancements, including interacting with his fans, and that the currency can also be used in a variety of scenarios to benefit sponsors, media, football clubs and other relevant stakeholders, and become a new engine to grow the global football market.
With the launch of the JR10 Token, James Rodríguez becomes the first international football player on active duty to break into the blockchain world through his own cryptocurrency asset.
More About SelfSell
SelfSell empowers youngsters to have more resources to make encouraging future in the beginning times of their lives. The financing utilized in their education, training, physical and other fields. It also urges society to participate in public welfare undertaking through the economic behavior of investors, and those who have an limitless potential in the future life after a brief storm and return a bright future for themselves and their investors.