France’s Carrefour Quality Line (CQL) Leverages Blockchain For Tracking Milk Products
Carrefour Applies To Use Blockchain For Milk Tracking
One of blockchain's most prominent applications is in the supply chain industry, and for good reason. Its precision and efficiency in recording mean that items can be effectively tracked from their source to their final consumer.
This has made it a favorite for industries that make use of supply chains such as the precious metals and shipping industry. Now, it is being used for food. Carrefour, a French retail giant, has announced that it will now use blockchain in the tracks of the supply chain of their milk products.
Details Of The New Development
This announcement was made via press release on March 1, 2019, and it has been revealed that Carrefour will begin using blockchain from the month of March 2019.
To kick things off, they will be putting out their Carrefour Quality Line (CQL) micro-filtered full-fat milk. With the use of blockchain, consumers can trace the milk straight from the farm to the store shelves.
Besides this, GPS coordinates will be available and so the consumer can tell what exact farm the milk was sourced from, what practices were used in its collection and store and who was involved in the supply chain process.
This isn’t Carrefour’s first foray into the world of blockchain. In 2018, they launched the “Calidad y Origen” in Spain, which allows users to track the origins of free range eggs.
You Are What You Eat
While the use of blockchain for tracking the supply chain of things like raw minerals isn’t surprising, its use in the food industry is a new but potentially lucrative market.
This is because, more and more, consumers are becoming more concerned about the foods that they eat and where they come from. There have been scandals in the last few years where it was discovered that certain foods contained ingredients that were not disclosed to customers such as vegetarian foods having traces of meat and supposedly halal foods having traces of pork.
As a result, consumers are demanding more transparency regarding the sources of the food being sold to them. With applications like this, they can be sure not just of what they are buying, but where it comes from and how it was sourced and stored.
This is a step in the right direction and should this trial be successful, more products and eventually, more stores will likely adopt this practice and it will become commonplace for consumers to easily and effectively track their food.