Freckle IoT is presently one of the leading companies that handles multi-channel offline attribution right now, and they are working to make things easier for consumers. They just launched their new project called Killi, which is a blockchain application for consumers that primarily helps consumers control where their personal data goes. This protection includes the ability to keep other companies outside of Freckle from using their data and demographic information for unauthorized actions.
Killi’s role is to help consumers understand exactly what they consent to be released, and they can even use it to receive financial benefits. Consumers just have to download the app from the Apple or Google app stores to register. After setting up their account, every transaction they perform will go through the blockchain, which will also record what brands purchased data from consumers, which has never been done before.
Since consumers can have their data directly purchased from them, they are in control of exactly what is released and how companies use it. Every payment is sent through PayPal or Amazon, though consumers will soon have the option of dedicating the payment to a charitable effort as well.
The CEO of Freckle IoT, Neil Sweeney, has explained,
“This app couldn’t be more timely. In 2017, there was a 45 percent increase in data breaches from 2016. And only in March of this year, news broke that Cambridge Analytica had acquired personal information about Facebook users. Killi provides people an option to take back control of their identity and regain some privacy. Further, consumers will be able to choose, if they wish, to enter into direct financial contracts with brands and be directly compensated for the use of their data. It’s about time.”
The General Data Protection Regulation (GDPR) presently regulates the European Union and their advertisements, which are influenced by customer data. However, with their integration of North America as well, the regulatory change to give consumers power may actually go against the companies that use the data already. The way that Killi remedies this conflict is by providing a database for companies to register that is completely compliant with the rules of the GDPR.
The first customers to test out the Killi program make up about a third of the Fortune 500, which helped Freckle IoT to understand exactly how it will be applied to customers as well. The former head of Mobext, Warren Zenna, said that,
“I wholly believe that consumers should own their identity, and using Killi is a great way for marketers to stay ahead of GDPR compliance. The industry must change the way we approach data to continue to deliver the personalized experiences that our customers enjoy, on their terms.”
Sweeney had more to add about the way that every business will be more secure and less likely to violate regulations with their help.
“With Freckle’s offline attribution solution now being powered by the people of Killi, brands and agencies can have more confidence in Freckle’s attribution than ever before. It represents the only offline attribution solution in the world powered specifically by consumers.”
In another effort to bring funds to customers and to keep companies GDPR-compliant, anyone that partners with Killi will have the option of offering surveys. These surveys will help them gain more understanding of what customers want, while customers offer both their data and are well-compensated. However, these surveys will only be on a first-come, first-serve basis for consumers, with up to four questions and the option to opt-in, rather than having information taken illegally.
Every bit of information that Killi collects from consumers is verified and protected. Verification involves processes like scanning driver’s licenses, social validation, and more. As complex as it seems, the use of Killi is actually very easy, since everything is setup for both customers and business. By slowly adding this option to more companies, consumers can easily make identity theft and crypto hacking a thing of the past.
To learn more information about Killi, visit killi.io