Free ShapeShift Docu-Series “Down the Rabbit Hole” Highlights Major Crypto Figures Over Six Parts

In the crypto industry, there are certain influencers and proponents that keep the industry guessing, while helping to predict what is coming next.

Most of the time, consumers only really hear about these major players when they arise during various news stories but knowing who to pay attention to in the market can make a difference. ShapeShift has decided to shed some light on these crypto proponents through a new docu-series called “Down the Rabbit Hole,” according to SludgeFeed.

ShapeShift announced their new series on February 26th via Twitter, and subsequently offered the trailers created for each of the six episodes. According to the landing page for the documentary, this series

“explores what cryptocurrency means to them and the impact it has had on their work, lives, ambitions, and beliefs. From Entrepreneurs to Artists to Humanitarians, they all have one thing in common: their belief in the future is not one that is provided by centralized services, but by technologies which are powered by people.”

Amongst the individuals featured in the series are Zooko Wilcox (CEO of Electric Coin Company), Nyla Rodgers (CEO of Mama Hope), Erik Voorhees (CEO of ShapeShift), Tatiana Moroz (founder of Tatiana Coin), Diego Gutierrez Zaldivar (CEO of RSK), and Meltem Demirors (CSO of CoinShares).

The episodes, which all have trailers available on Twitter under ShapeShift’s official Twitter account (, include:

  1. “The Technologist,” which discusses Wilcox’s path in cryptocurrency, along with the benefits of cryptography and privacy concerns in the industry.
  2. “The Humanitarian,” which features Rodgers, as she shares how the unbanked individuals of the world have thrived as a result of crypto, along with how social projects can be funded with crypto.
  3. “The Innovator,” featuring Zaldivar, offers information about RSKLabs and their work to empower users through decentralized applications.
  4. “The Venture Capitalist,” which is the story of Demirors and his work with CoinShares.
  5. “The Musician,” which highlights the “artist coin” of Moroz, while discussing her music and the contributors she has worked with.
  6. “The Entrepreneur,” which is dedicated to Voorhees and the way that he has become a pioneer for the entire crypto industry.

The various episodes are being released slowly, though consumers are already able to watch the first episode, featuring Wilcox. Visit to watch the videos as they are made available.

According to Voorhees, the company is trying to rebrand the ShapeShift name, following the news of their recent layoffs to stay afloat during the crypto winter. The post, which is a reply to a tweet from CoinDesk, states,

“The new ShapeShift is at We built it to give the world a true non-custodial crypto platform in an easy and beautiful package. This is the foundation for financial self-sovereignty.”

Earlier this month, ShapeShift had announced a beta version of their newly revamped platform, which offered limited access to the features they plan to release with complete launch. Right now, the firm is working on a non-custodial crypto platform.

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