French Fashion Magazine L’Officiel to Giveaway $100 Million in “Taste Tokens” Cryptocurrency


L’Officiel, a popular fashion magazine in France, plans to give out USD 100 million of crypto that they call Taste Tokens. For those who wish to get the tokens, the magazine has provided simple guidelines on how to do it.

Fashion Crypto

L’Officiel is a major fashion magazine that is published in French. It is available in 27 nations globally. The company is launching its own crypto coin under the able leadership of Benjamin Eymere. This magazine will give out $100 million of their tokens. These tokens will go to over 500,000 of its subscribers. According to the magazine, each token is worth $50.

How To Get The Tokens

Determination for which person gets the tokens will be based on income levels and a person’s social status. In essence, those who have clout in the fashion world such as celebs and trendsetters could get $5,000 to $100,000. This will be at the sole discretion of the magazine.

Despite this, anyone can get the tokens if they take part in a survey created by the magazine. A simple ordinary person with no clout can get as much as $2,500 for simply taking part in a survey and providing accurate data.

Why Crypto Matters In Fashion

Some in the crypto and fashion worlds have been baffled by this move to introduce crypto into fashion. However, this is quite easy to understand. Digital coins do not belong in the halls of Harvard and Oxford alone. In essence, crypto was intended to have numerous real-life use cases, and this is one of them.

In essence, L’Officiel is looking to create a currency that brings together consumers and advertisers. However, due to the coin, user data will remain protected. The coin is based on the fact that the time and data have value. The Taste token works in a similar manner to the BAT tokens. The Basic Attention Token is used to pay people who view products and ads.

How To Spend The Crypto

You may use your crypto to buy perfume, bags, and jewelry. With the tokens, advertisers can make the specific products valued in crypto. In such a case, advertisers, crypto recipients, and readers will have an option to pick their packages. According to a recent report, Michael Kors will sell bags, Dior will sell jewelry, and Chanel will offer perfume.

Fashion Ads And Crypto

The Taste token is just one way the world is changing how data is shared. This will ensure advertisers have data that is more reliable while consumers will enjoy more privacy. Though crypto and fashion may seem different, the Taste tokens show that this could change soon.

How Taste Was Born

The idea of Taste did not just pop into the head of Eymere. He has had an interest in the crypto world for a while now. He even has a belief that your digital identity matters more than your physical one. He even once said the cash was for losers. This was a time when crypto was still a fringe notion.

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