Gemini Crypto Exchange Launches A Celebrity Non-Fungible Token (NFT) Marketplace


The Winklevoss twins are at it again. This time planning to launch a non-fungible USD-based exchange. Gemini, the exchange owned by the twins, purchased the first USD based regulated NFT exchange, Nifty, in an aim to boost the number of digital collectibles sale on a blockchain based marketplace.

Nifty launches Nifty Gateway 2.0

In an announcement on March 17 Nifty founders, twin brothers Duncan and Griffin Cock Foster, confirmed the launch of Nifty Gateway 2.0, a NFT marketplace to buy and sell directly from their bank accounts using credit cards.

The platform will start listing digital collectibles shortly on the marketplace with a key focus on celebrities and athletes NFTs also set to be made available to users. However, the founders look set to ease into the listing of NFTs to limit fraudulent problems and handling volume efficiently.

“In the time being we will be slow and intentional about which NFT projects we support, so that we can handle the volume, and deal with any fraud issues that may arise.”

Nifty 2.0 will partner with celebrities

As mentioned above, Nifty’s will partner with a number of celebrities and athletes to market their NFTs. On the start, Nifty will partner with legendary photographer, Lyle Owerko, who has ties with Beyonce and Jay Z, and female UFC fighter Cris Cyborg. Speaking on the partnership Owerko said,

“I haven’t done anything like this before, which is all the more reason to do this now, It’s fun to be an early adopter. … It’s like being a painter in the 1880s and seeing a camera for the first time.”

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