The famous New York-based cryptocurrency exchange Gemini is going to add the Basic Attention Token (BAT) on Friday, April 24, says a statement.
The trading of the token is going to begin at 9:30 am ET, on the same day. BAT will be tradeable against Bitcoin (BTC), Ethereum (ETH) and the US dollar. Back in September 2019, Gemini created its institutional-grade platform for custody services and started with 18 cryptocurrencies, amongst which the BAT was included.
— Gemini (@Gemini) April 6, 2020
What Is BAT?
BAT is Brave browser’s native currency. Brave is a Chromium privacy-first browser that gives its users the ability to choose what ads they’re viewing and the opportunity to earn tokens for looking at ads. At the same time, it lets them tip websites in crypto. What’s also great about is that it keeps identities and personal data protected. BAT commodifies the attention of users.
The distributed ledger on which it's built collects accurate data on what ads are going on and their effectiveness. When knowing all this, advertisers become more able to create very efficient marketing campaigns at lower costs. BAT can also be used to pay content publishers for their ad space, and users for the ads they have watched or clicked on.
What Makes BAT So Special?
BAT is a special token because it’s used to reward Brave users for interacting with ads. Besides, targeted ads make the browser experience much better, not to mention that pages with fewer advertising pop-ups load much faster. BAT keeps things private because it uses the ANONIZE algorithm in order for the information on its users to remain confidential.
Before their 2017 token sale, BATs were pre-mined. At the moment, the total BAT supply is of 1.5 billion tokens. A billion BAT were sold at the ICO, whereas 500 million are held in reserve for developing the BAT platform and increasing the numbers of token holders.